It’s a Good Day to be an iPad User!
The iPad has been at a crossroads for a couple of years now. Since the original iPad Pro didn’t move the sales needle, it has felt a little like Apple has been marking time while they came up with a Plan B on how to jumpstart things. Part one came with the release of the rolled back, but less expensive iPad this Spring. While it was a solid device that fit a need in Apple’s tablet lineup, it was hard to tell too much based on such a modest start down a different path.
I have been anticipating writing an article of final predictions for what we will see at WWDC for a few weeks now. However, as sit here on the eve of Christmas for Apple fans, I find little point in doing so. Not only has every tech site and every Apple blog weighed in on this topic at this point, but pretty much every national medial outlet, as well. What’s the point in one more drop in a very full bucket?
Rather than go the path well travelled, I’m going to take a different look at WWDC and get into more of the “how” than the “what”. Allow me to explain myself. One of the recurring themes I see, especially in several of the articles from larger medial outlets, is a negative slant towards Apple’s current position. Despite their incredible stock performance and profitability, the emergence of new sources of revenue in wearables and services, and the coming release of a sure-fire hit in the next iPhone, the “what’s wrong with Apple” storyline is as reliable as the taxman coming to collect lately.
When Apple bought SRI International in 2010 and subsequently integrated the technology from their app Siri into iOS 5 in 2011, they took an early lead in the race to provide advanced voice assistance on mobile devices. However, as has been the case many other times when Apple took a step forward in the smartphone space, the competition quickly closed the gap. They caught up to the capacitive screen, the multi-touch interface, the Retina display, and eventually Siri, as well.
The Rundown is our recurring Facebook Live video segment that covers the site’s posts from the previous week, some Apple News, and some things that are coming soon on the site.