Yesterday’s WWDC Keynote certainly wasn’t as exciting and feature packed as last year’s, especially thanks to the lack of new hardware announcements. However, it did bring us a pretty solid set of new software features and improvements. There were also some things that were oddly missing in action, but for this segment, I’m going to focus on the positives. Let’s take a quick look back at the Keynote.
We are now one week out from the WWDC Keynote, so the rumors should start to pick up a little in the coming days. As with all of the recent editions of this event, iOS is expected to be the star of the show. However, it’s a little harder to say how far the improvements will reach after Mark Gurman reported earlier this year that the bulk of new features have been pushed off until iOS 13, and that iOS 12 will be more centered on fixing bugs and increasing stability. According to this report, Apple will now focus on the next two years of iOS development at a time, rather than force-marching its engineers to meet constant and sometimes unrealistic one-year features delivery deadlines.
This move is disappointing in a way, because the report made reference to some BIG improvements that may have been on the roadmap for iOS 12 before Craig Federighi stepped in, including redesigned Home Screens for iPhone and the iPad. I’ve been wanting to see this for the last three years, so it was disappointing to see how close we were to finally getting them. However, in the long term, this is probably the right decision, and it should deliver us a consistently better and more stable iOS. So with this news from February fresh in our minds, what can we expect to see next week?
Anytime Apple schedules an event it makes news, and today is no exception. Case in point- even though the September 12 date has been common knowledge for over a week now, Apple’s stock hit an all time high after the release of the official announcement today. That is a level of reach into the both the culture and the wallets of consumers that even Samsung is likely still envious of.