Tag Archives: iPad Air 2

A Low-Cost MacBook Air Could Be a Big Seller for Apple

Last week, Ming-Chi Kuo of KGI Securities predicted that Apple will release a new 13″ MacBook Air with a lower price tag sometime in the second quarter. I find it interesting that a device many of us thought had been left for dead in the wake of the super-thin MacBook a couple of years ago still proves its worth in their product lineup. That is some remarkable resiliency, especially in the fast-moving tech world.

At one time it was the latest and greatest. The MacBook Air was the super-thin, super-light premium laptop that all comers were judged by. Now, it seems that it will be further confirmed in its role as the low-end value option in Apple’s laptop lineup. However, with the right combination of upgrades and concessions, it could still have one more good run before finally heading off into the sunset.

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The iPad as a Laptop Replacement- Part One

This is certainly ground that has been covered in MANY articles, both before and after the release of the new 10.5” and 12.9” iPad Pros, and for plenty of reason. Apple’s marketing has placed the iPad Pro squarely in the conversation as a primary computing device, and encouraged this kind of examination. However, because the conversations tend to center around those of us in the Apple blogosphere and the tech community at large think, they usually focus on the iPad as a laptop replacement for US as “power users,” rather than more typical users.

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The New iPad is a Solid Stand-Up Double for Apple


I am a huge sports fan, and have been since I was a child. I played a few when I was younger, and I still watch just about any team sport you can think of in some amount today. As we head into the middle of Spring, College Baseball is going strong and the Major Leagues had their Opening Day just a week ago. As such, it felt right to break out a little National Pastime parlance to describe Apple’s newest addition to the iPad family.

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The iPad Air is Dead. Long Live the iPad.


Well, my prediction early last month that the iPad Air line would be retired was half right. The name is now gone, but I thought at the time that Apple would shift to an all Pro iPad lineup this Spring. However, thanks in part to the comments of several users of non-Pro iPads, I came to see how short-sighted that opinion was, and how many potential users it would leave behind.

Thankfully, Apple is a lot smarter than I am. As such, a lower-cost tablet still endures, just with a different name and a little different shape. However, this wasn’t all that went down yesterday. Apple made a few interesting, if low key moves, and changing up the Air 2 was just one of them. Here are a few of the highlights and interesting details from yesterday’s news.

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Will a Lower Cost iPad Air Boost iPad Sales?


As we close in on the month of March, which seems almost certain to hold the promise of an Apple Event, the rumors of new iPads continue to abound. However, in the last week or so, they seem to have taken a turn. While there is growing certainty that there will be an event in March, whether we will actually get iPad hardware that soon is now being called into question.

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