Oh dear. Looks like just about everyone in the enterprise arena missed the memo about the iPad being just a ‘consumption device’, no good for doing real work like those Surface tablets with the clicky keyboards that make everyone in the board room dance.
Because according to the latest report from Good Technology, over 93% of enterprise tablet activations in Q4 of 2012 were iPads. Android tablets gained momentum during the course of 2012 – and still account for less than 7% of activations. Oh, and those proper, business focused, real work doing tablets from Microsoft – not even a smudge on the chart, they don’t even warrant a number.
Good Technology is a blue-chip services provider in the enterprise mobility space:
As the leader in enterprise mobility, Good Technology™ provides mobile device, app, and data security to some of the world’s largest banks, healthcare organizations, governments, and retailers. With over 4000 customers across every major industry, including half the Fortune 100™, Good® has a clear view into global mobility trends and the adoption of new mobile platforms and devices.
The report also reveals the top two sectors for mobile device activations: financial services and business and professional services.
The iPad is clearly dominating in the enterprise and making a huge impact in the education arena as well. Wouldn’t it be great if one of these days we stopped hearing the stupid talk from Microsoft and many folks in the mainstream media who insist on labeling the iPad as not for real work?
CDW are one of the US’ leading providers of technology and infrastructure to businesses of all sizes. So when they share their latest survey data on tablets – and iPad – adoption in the enterprise with me, I’m interested right away.
And their latest data offers further evidence of the iPad’s growing momentum in the enterprise arena. Here’s some of their findings from the latest CDW IT Monitor:
Nearly six in 10 IT decision-makers reported tablet computer use in their organization, with 61% of those choosing Apple’s iOS over other mobile operating systems.
85% of IT decision-makers see implementing tablets as an opportunity to increase productivity.
Of those who have not incorporated tablets, 31% are planning to employ them within their organization in the next six months. If this figure holds, it would mean tablet use in more than 70% of businesses by October.
The only surprise in those numbers is the 61% figure for the iPad in terms of tablets in use. Although that’s clearly the majority, it still seems a low number, given the near non-existent competition there’s been for the iPad so far.
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IDG recently did a global survey titled iPad for Business Survey 2012 – looking at usage of the iPad by IT and business decision-makers. The survey has some interesting findings and a lot of good news for Apple in terms of the range of ways the iPad is being put to use by business users, and the way it is replacing a laptop for a significant number of these users.
Here are some of the most notable findings:
– Over 90% of respondents use their iPad at work:
Fully 51% of IT decision-makers say they “always” use their iPad at work (and a further 40% say they sometimes use it at work). Out-of-home usage is even more intense, with 79% of IT decision-makers saying that they “always” use their iPads “on the move”.
– More than 10% of these IT and business decision-makers say their iPad has “completely replaced’ a laptop. A further 54% say the iPad has party replaced their laptop.
– As the image at the top of this post shows, these professionals are using their iPad more for work communication and other work-related activities than for personal communication and leisure activities.
The picture that emerges from this survey involves IT and business professionals using their iPads as dual-purpose work/leisure devices, with a relatively strong emphasis on work functionality, and an extremely heavy emphasis on on the move usage.
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Griffin’s latest iPad accessory is their first offering in what they call the Business Solutions Sector. It’s called the MultiDock and it’s a charge and sync station for up to 10 iPads.
The MultiDock is said to boast both a compact footprint (less than a laptop’s) and toughness to ‘withstand the rigors of workplace, classroom, and institutional use’.
Here’s a little more on how this is targeted:
“The MultiDock delivers plug-and-charge convenience in a compact footprint that adapts easily to classrooms, offices, healthcare facilities and other settings,” said Mark Rowan, President of Griffin Technology. “With Griffin’s Business Solutions, we are excited to provide the most complete power, protection, security, connection and application solutions for enterprise users.”
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Among the most common off-target criticisms leveled at the iPad is the idea that it’s just a toy or purely a device that appeals to consumers; not a serious, business-grade device.
Well, that does not appear to match the view of enterprises and organizations round the world who are rolling out the iPad at large scale. In fact, the list of just public deployments (probably just the tip of the iceberg) already extends to some 458 organizations who are deploying close to 122,000 iPads – according to Eric Lai of UberMobile, who (along with Jim Siegl) maintains the excellent iPad Deployment List.
The list just won’t stop growing. There are now 458 organizations deploying nearly 122,000 iPads (and as I’ve repeatedly noted, this is only a list of public deployments, meaning it is a HU-UGE undercount) … That is 25% growth in the number of organizations in just three months.
There are some mighty impressive names in that list – including SAP, Walt Disney, The Financial Times, GE, and NASA. The list also shows the breadth of iPad’s reach – from major enterprises, to the healthcare industry, to education and government orgnanizations.
As much as some rival tablet makers would like to imply that the iPad is just a hit with ‘personal’ users, it’s just not the case. It’s appeal in the business arena is looking every bit as strong as in the consumer space.