Apple announced its Q4 financial results yesterday afternoon. As always, they took some time to share the latest impressive iPad numbers during their earnings call.
Here are some of the iPad numbers that stood out:
– 14.1M iPads sold in the quarter. Only a little up from 14 million in same quarter last year – but not too shabby considering no new iPads all year so far and the heavy anticipation of the new models announced last week.
– 71 million iPads solid in Apple’s fiscal year of 2013.
– An incredible 99% customer satisfaction rate.
And most impressive of all …
– 94% market share of tablets in the education area
Because, as Microsoft would have us believe, that’s not real work when iPads are used for education.
The latest report on tablet market share, released by IDC this week, has Apple still the leading single vendor – but with a much reduced lead. It lists the Apple / iPad market share at 32.4% for Q2 of 2013, down by almost half from the 60.3% in Q2 of 2012.
The report shows Samsung’s tablet market share nearly tripling from the last year quarter – going from 7.6% to 18%. Asus, Lenovo, and Acer fill out the 3,4,5 slots in the report – but each of them have well below 5% share.
As always, a few things to note and a few thoughts on these numbers:
– IDC’s numbers are based on shipments of tablets, not sales – but the iPad number is the official Apple figure for iPads sold in the quarter, while Samsung and others do not even announce their sales numbers.
– Notably absent and relegated to the ‘Others’ section are Amazon and Microsoft. That seems like a big loss of momentum for the Kindle Fire line, while the Surface line has never shown any impact since it launched.
– If the Samsung figures are anything like accurate it doesn’t seem like a huge shock, as they’ve now got quite a good lineup of tablets in the 7,8, and 10 inch range.
– The same goes for the dropoff in Apple share, with no new iPad release thus far this year.
Apple announced some interesting iPad numbers today during their FY 13 third quarter results conference call.
Some of the notable numbers and points relating to the iPad included:
– 14.6 million iPads sold in Q3, down from the 17 million sold in last year’s quarter. The dropoff was attributed mainly to channel issues.
– On a brighter note, Tim Cook mentioned that year-to-date iPad sales are up an impressive 48%.
– 1.1 million iPads were sold into educational institutions in the quarter – a new record.
– Cook mentioned several blue-chip enterprises, including SAP and Nuvartis, that have deployed over 20,000 iPads each.
– The iPad was Number 1 in JD Power’s tablet satisfaction survey for the second year in a row (and the only two years this survey has been run).
– Latest figures show iPad still accounts for a massive 83% of tablet web usage share.
Overall this seems like a pretty strong set of numbers for the iPad, especially considering there have been no full, new iPad releases yet this year.
The latest tablet web usage report from the Chitika ad network shows the iPad with a significantly larger share than all its rivals combined. iPad has a huge 82.4 share, while the Amzon Kindle Fire is in a distant second place with just 6.5%.
Some other notable points that this chart highlights:
– The 82% is the same number as cited by Apple at their WWDC 2013 keynote event.
– Google Nexus tablets, considered to be among the most popular 7 inch tablets, have less than a 2% share.
– Microsoft Surface tablets are at well below 1%.
One thing you can always rely on at Apple events is that some crazy, large numbers will be thrown around. Today’s WWDC 2013 Keynote event didn’t waver from that tradition. Just in the first few minutes we heard that there are now 6 million registered Apple developers, 50 billion apps have been downloaded from the App Store, and that WWDC itself sold out in just 71 seconds this year.
And of course there were some crazy iPad numbers shared during the presentation as well. Here are a couple that stood out for me:
– There are now over 375,000 apps designed specifically for iPad. I’m surprised there was no comparison slide for this one, because it certainly seems like this is an area of huge competitive advantage for the iPad. It’s also worth noting that the 375k figure seems a little old. I’ve heard it mentioned before at least once, and the Appshopper.com today list the number of available iPad apps at over 421,000.
– iPad now has an 82% share of tablet web usage.
There are usually a few more iPad related numbers or comparisons offered at these events, but as I wrote earlier the iPad seemed almost an afterthought at today’s event.