The latest report from Gartner on the worldwide tablets market in 2013 shows the iPad is still the Number 1 selling tablet by quite a big margin, though Android is now the leader in market share.
As you can see in the chart above, iPad sales in 2013 outnumber the total sales for the next 4 contenders combined.
Android, as many expected, has grabbed the lead in market share, with around 62% – while ‘iOS’ is listed at 36%. It’s notable that a huge portion of the Android market share appears to be very low-end, no name (or White Box) tablets – a market that Apple wants no share of.
A couple other things to note with these figures:
– Samsung is listed as having gained the most in the tablet sales chart – which is especially interesting since Samsung doesn’t ever announce actual sales numbers. Also, according to Apple Insider, Gartner’s iPad sales numbers for iPad are around 3.5 million short of Apple’s officially reported figures.
– Microsoft’s heavily promoted Surface line doesn’t even merit a line item in the sales chart. Worse still, the market share for Windows-based tablets is at just over 2% – compared to around 98% for Android and iOS combined.
They say a picture’s worth a thousand words. The chart above is a great example of that. The thousand words it reminds me of are all the ones used in all those Microsoft TV ads for the Surface tablet that seem to be on every 10 minutes. The ones that always feature an actor blabbing about how the iPad is not for ‘real work’ and how the Surface is the right tablet for anyone who needs to do ‘real work’.
The chart above is from the Good Technology Mobility Index Report for Q4 2013. This tracks the impact of mobile apps and platforms in the enterprise – an area where people have been know to do quite a bit of real work. The iPad is the runaway leader, with over 91% of activations. Android tablets come in second, with under 10%.
The other thing that jumps off the page on the chart: where’s the tablet that’s so perfect for real work? Nowhere. Zero percent. Not even on the chart.
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The latest report on tablets and web usage shows the iPad still holds a dominant position. The report from the Chitika online ad network looks at web usage on leading tablet devices during early January of this year – and looks to answer this question:
With the glut of new devices now in the hands of consumers – which tablet manufacturers are seeing their devices used more frequently by their new owners?
And the answer is the same as it always has been – Apple. The iPad continues to have a larger share than all the other ‘leading’ tablets combined. Although the iPad dropped slightly in comparison to this time last year, it still weighs in with a little over 78% share.
Amazon comes in a distant second place with 7.7%, so around one tenth the share of the iPad. Samsung is next with a little under 7%, and no other manufacturer even hits the 2% mark.
Microsoft, despite their no-stop barrage of ‘real work’ themed ads bashing the iPad, is barely a blip on the chart at 1.7%.
Apple revealed some impressive iPad numbers during their Q1 2014 financial call yesterday afternoon. For the quarter that ended on December 28, 2013 the company set an all time record for iPads sold in a quarter.
Here’s the record-breaking total and some other notable iPad numbers from the Apple conference call:
– 26 million iPads sold – up by 14% vs. the same quarter a year ago. This was achieved despite supply constraints on new iPad models during the quarter.
– Surveys show a 97% satisfaction rate for the iPad.
– iPad holds a 78% share in the US commercial tablet market.
Not bad considering how the competition has heated up in the tablet arena over the last couple of years..
This weekend Apple’s iOS App Store hit another major milestone – one million apps available. As reported by MacRumors, Apple has now approved over 1.4 million apps since the App Store launched in 2008 and there are now over 1 million available to install.
There are over 500,000 apps designed specifically for the iPad and over 900,000 for the iPhone.
I’ve seen plenty of jokes over the weekend saying that 90% of those apps are worthless or just fart apps and similar. Admittedly there are a large number of low quality apps in the App Store, but there are also plenty of excellent apps – which even a quick glance at the Featured section each week will confirm.
We see so many huge App Store numbers that it’s easy to become more than a little jaded by them, but it’s still pretty incredible to think that 6 years ago the store didn’t exist and 4 years ago there was no iPad.