On Monday, I asked if anyone cared about the 12.9″ iPad Pro, and many of our readers took the time to tell me that they definitely do (and a BIG thank you to all who took the time to join in the discussion). I was actually surprised at how much enthusiasm was expressed for the device. I see now that I’m not alone in preferring the larger size of the original model, and that several fellow users have some really cool and unique use cases for which the larger screen is advantageous. It’s always great to share experiences like that and learn from fellow users. The 12.9″ model may not have as much Apple marketing push behind it these days, but it is obvious to me that it should continue to have a place at the iPad table.
When the 12.9″ iPad Pro was released in November of 2015, it definitely caused a bit of a stir. A device with a larger screen than many laptops, new multitasking features, and advanced stylus support demanded that we rethink what the iPad was and what it could be. Considering that the momentum had last swung in the opposite direction with the release of the iPad Mini and its successors, the iPad Pro was a definite departure from the norm. I’m pretty sure that is exactly what Apple wanted at the time.
As we close in on the month of March, which seems almost certain to hold the promise of an Apple Event, the rumors of new iPads continue to abound. However, in the last week or so, they seem to have taken a turn. While there is growing certainty that there will be an event in March, whether we will actually get iPad hardware that soon is now being called into question.
Over the last few days, Apple has released four new iPad Pro ads that take the messaging for the line in a little bit of a different direction. Where the last ad from six months ago compared the iPad Pro to a computer by showing off ways that it could perform similar tasks, but in a more portable and easier to use package, the new commercials are all about contrasts between the two.
As we close the book on January, the rumors of a March Apple event centered on the iPad are coming fast and furious now. There are multiple reports of a new iPad Pro in a different size, an Apple Pencil refresh, and potentially some other Apple device updates, as well. With the iPad line progressively trending away from the Air and Mini and toward the Pro line over the last year, this next event should give us some clarification as Apple’s intentions for the tablet category going forward. This will be especially interesting given the continuing declines in year over year sales and profits for the iPad line that we recently learned about during Apple’s quarterly sales call.