As we close in on the month of March, which seems almost certain to hold the promise of an Apple Event, the rumors of new iPads continue to abound. However, in the last week or so, they seem to have taken a turn. While there is growing certainty that there will be an event in March, whether we will actually get iPad hardware that soon is now being called into question.
Over the last few days, Apple has released four new iPad Pro ads that take the messaging for the line in a little bit of a different direction. Where the last ad from six months ago compared the iPad Pro to a computer by showing off ways that it could perform similar tasks, but in a more portable and easier to use package, the new commercials are all about contrasts between the two.
As we close the book on January, the rumors of a March Apple event centered on the iPad are coming fast and furious now. There are multiple reports of a new iPad Pro in a different size, an Apple Pencil refresh, and potentially some other Apple device updates, as well. With the iPad line progressively trending away from the Air and Mini and toward the Pro line over the last year, this next event should give us some clarification as Apple’s intentions for the tablet category going forward. This will be especially interesting given the continuing declines in year over year sales and profits for the iPad line that we recently learned about during Apple’s quarterly sales call.