Apple debuted their latest new TV ad for the iPad – ‘Hollywood’ – last night during the Academy Awards ceremony. This latest ad follows the new rapid-fire style of the ‘Alive’ and ‘Together’ iPad ads we saw released last week.
Hollywood features a fast scrolling set of keywords related to movies and highlights three of them with a selection of apps that show off the iPad’s ability to work with videos, images, and other things that go intio movie making: Lights, Camera, Action.
This is another typically stylish iPad ad, though I still don’t like this new series as much as the ‘old school’ iPad ads.
I also think that last night Samsung may have outdone Apple – this tablet ad starring Tim Burton is hilarious.
What do you all think? Loving the new iPad ads? What do you think of the Samsung ad?
Apple has released tow new TV ads for the iPad over this past weekend. They’re called ‘Alive’ and ‘Together’ – and on YouTube both carry this strapline:
With over 300,000 apps, iPad is up for anything you are.
Both ads are quite different to all the previous iPad ads I’ve seen. They features a rapid-fire display of keywords on a plain white screen, and a focus in on 3 words per ad. Each of the highlighted words is accompanied by a series of sort of app action clips that represent the word. So, for instance, in the Together ad the word ‘wild’ is represented with an Oscar Wilde title being opened in iBooks and a dinosaur crashing against the glass of its enclosure in the Dinosaur Zoo app. The montage for the word ‘together’ finishes off with FaceTime.
It’s good to see the ads are still very much focused on great iPad apps, though I have to say I don’t like them quite as much as the previous, slower-paced, iPad TV ads. Maybe these will grow on me over time/
You can check out both the new ads at this Apple page. What do you all think of them? Do you like the change in style and tempo in these ads?
Last night Apple started airing their latest US TV ad for the new iPad. This one is titled ‘All on iPad’ and follows the same sort of theme as previous ads for the 3rd-gen iPad – highlighting how everything is more beautiful on the iPad’s retina display.
I saw this new ad a couple times last night while watching the Olympics. It shows off a range of things you can do on the iPad – from reading and tweeting to being productive and making a sale. There’s a great shot of the fantastic Keynote app shown when being productive is mentioned.
The closing line for the ad is:
Do it all more beautifully, with the retina display – on iPad.
I’m still a big fan of these iPad ads – as they’re still very simple and let the iPad and iPad apps do all the talking. How about you guys and gals? What do you think of the latest iPad TV ad?
Apple’s latest TV ad for the new iPad started airing last night. This one is titled ‘Do It All’ and it showcases a handful of great uses for the iPad.
These range from sending a note and making a point (in a Keynote presentation) to making a masterpiece (in a painting app) or learning something. As ever with the iPad TV ads it does a great job of showing off iPad apps and the wide range of things you can do on an iPad.
The ending line is a good one too:
do it all more beautifully than ever with the stunning Retina display.
What do you all think of this latest iPad TV ad?
Apple have released a new TV ad for the iPad, and it’s another great one. This new one is titled ‘Now’ and it keeps to the short, simple formula of the two previous ads in this series (We Believe and If You Asked).
The 30 second spot has Peter Coyote on the voiceover again and starts by showcasing the multimedia elements in iPad newspapers and magazines and showing off FaceTime.
Now we can watch a newspaper, listen to a magazine … see a phone call …
After a rundown of what can be done now on the device, I especially love the line that the ad ends with, as it pans to a view of the iPad laying flat
Because now there’s this.
There have been a number of great Apple ads for many of their products, but this new iPad series is a real favorite for me.