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New “Your Verse” Stories Highlight The iPad As Mobile Composer And Ultimate Travel Companion

your verse

Apple is continuing to add “Your Verse” featurettes to promote the various ways people are taking advantage of the iPad as a platform for work and play. The latest two spotlight videos, which I learned about through iClarified, focus on Esa-Pekka Salonen and Chérie King.

Esa-Pekka Salonen uses his iPad to help him compose whenever inspiration strikes, and Chérie King uses her iPad as an all-around traveling tool to help with photography, sharing content, and navigating landscapes and languages. In typical Apple fashion, the featurettes are fun and beautifully shot, but I like the little bit of extra detail that Apple has added this time around. If you were ever curious about exactly which apps were used in the videos — or even which other apps people like Esa-Pekka or Chérie may use — Apple has now grouped all of them in a convenient custom App Store page for easy viewing (e.g. Esa-Pekka Salonen’s favourite apps).

It’s this kind of dynamic marketing that really sets Apple apart, and I’m looking forward to seeing more of it.



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