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Apple Wins the Holiday Season According to Flurry Analytics

Photo Source: Flurry Analytics

Flurry Analytics, which according to their own estimates “is used by over 1 million apps and has insight into 2.1 billion devices worldwide,” has declared Apple the winner of the gift-giving season. Just like last year, Apple took 44% of smartphone activations during the week leading up to Christmas, significantly ahead of Samsung at 26%. Google, with their new Pixel 2 and Pixel 2 XL, is notably absent from this chart despite an uptick in their own activations over the holidays.

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