According to a report by Engadget, Apple has added some flexibility to its iPhone Upgrade Program ahead of today’s iPhone X announcement. Just a few days ago, I was wondering if Apple would start pushing this program more, and this is definitely a positive sign.
I brought up the iPhone Upgrade Program a couple of weeks ago, asking whether it is time for Apple to unveil a version for the Apple Watch. However, with the announcement of the new iPhone Edition/X imminent, it is time to focus on Apple’s true flagship, and its existing upgrade program. I think that this particular launch presents a unique opportunity for Apple to grow their iPhone Upgrade Program and foster an even closer relationship with their customer using the anticipation of this highly anticipated tenth anniversary version of the iPhone.