Photo Source: Wallpaper
Jony Ive graced the cover of this month’s Wallpaper, a well-known magazine that covers design, and gave a lengthy interview that touched on the new Apple Park campus, some of his thoughts on his time at Apple, and of course, the new iPhone X. His words lend an interesting perspective to his latest creation, and shed light on how he views both it and the future of Apple devices.
It’s been coming for the last ten years since the original iPhone hit the streets, but today was finally the day: the non-iOS iPod is no more. Apple has now completely cannibalized its original hit product. All that remains of the venerable old lineup is the iPod Touch, but for the first time since 2001, there is no longer a model available running the old Pixo OS.
The last week has brought us a critical iOS 10.3 update, and rumors of an upgrade to the iPhone SE. Of course, we also have the obligatory iPhone 8 rumors du jour, and more tidbits about Apple and Qualcomm’s legal wrangling. Let’s get right to the news.
With each new goodie or upgrade that Apple serves up, there is the accompanying ad that attempts to showcase the innate qualities of the New Thing in Question, giving observers and buyers a peek into what Apple thinks is most important about it. Let’s be honest, Apple has proven time and time again that it is best-in-class with regard to advertising choices. Examples easily spring to mind: the “1984” or the iconic iPod silhouette ads of yesteryear. Of course, not everything has been a hit, but in general, their instincts are spot on.
With the iPad mini, Apple has given us an short but sweet ad that instantly delights and shows why they excel at what they do – displaying a sense of humour and giving the right sense of what the user experience is like. No need for specs list or complex layered content. Just a tune. Played on a piano. Check it out below:
Feel free to tell us what you think in the comments!
Like many Apple watchers, I sincerely hope that the mystery of the mythical white iPhone 4 will soon be solved. Now it’s apparently been taken from the Apple store, despite indications that it would be available in spring 2011 (there’s no mention of it on the iPhone 4 page). Hmm. Even stranger than the question why it hasn’t materialized so far is the fact that Apple has managed to mass-produce a white iPad 2. There have been many theories but not much in the way of explanation from the mothership. Only a humorous allusion to the mythical white iPhone by Steve Jobs while introducing the iPad 2 a few weeks ago (yes it’s only been a few weeks). So while I have no insider knowledge to share about could or may be, I can share some insights about the white iPad 2, for those who may be weighing their choice between white and black. Continue reading
(Image: Mirror on the go HD iTunes link)
The first thing you see when you take the iPad out of its beautiful white box, is a reflection of your own visage. You see yourself, as reflected by the iPad’s display. Those with iPads can imagine why this amuses me to no end. It answers the question people often ask me: why do you need an iPad?