Tag Archives: machine learning

Apple Needs to Make Siri Great at Something

With the HomePod showing up on my doorstep next Friday, I’ve been doing some thinking about Siri lately. Why is the overall impression of Apple’s digital assistant so negative? There are recent surveys and tests showing it as being competitive with Alexa, Google Assistant, and Cortana in some areas. There is real evidence that many “normal” users aren’t as dissatisfied with it as we in the tech community and the “Apple bubble” are. So what is the problem? Where is the disconnect?

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According to Loup Ventures, Siri Really is Improving…A Little

Just over a month ago, I asked whether Apple’s Siri was finally starting to improve thanks to the company’s investments in both the service specifically, and AI and machine learning in general. I have heard bits of anecdotal evidence like my own from some of you who responded to that article, but today we got a little bit of verifiable data that positive change really is occurring and that Siri is gradually improving.

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Apple’s AI and Machine Learning Initiatives Go Beyond Just Siri

When I have written about Apple’s AI and Machine Learning initiatives in the past, the articles have usually centered around Siri and Voice Dictation. It’s easy to put these things together because Siri is the most visible and user-centered Apple interface that involves AI. However, as we have seen this month, there is a lot more than meets the eye going on beneath the surface at Apple.

Last week, Wired ran a story about a lunch talk given by Apple’s leading AI expert, Rutland Salakhutdinov, for around 200 others in the field during the NIPS machine learning conference. The most interesting thing to come out of his presentation was fresh news of Apple’s continued work in the field of self-driving cars.

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Apple is Expanding its AI Efforts with Acquisitions

Apple acquired a small AI-focused messaging startup Init.ai earlier this week. This is just the latest in a string of recent acquisitions for Apple that have all been related to AI or machine learning. Last week saw Apple purchase the French computer vision company Regaind. Earlier in the year Apple also purchased SensoMotoric Instruments and Lattice.

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Siri Shift- The Move to Craig Federighi’s OS Group Marks a Big Change for Siri

If you are an Apple fan, you’ve probably already heard that the company has officially shifted the responsibility for Siri from Eddy Cue’s Services Group over to Craig Federighi’s OS Group. On the face of it, this may not seem like a big deal, but looking beyond this one event to the context of many other changes in the last year, I feel like it will be, and I’m not alone in thinking that.

It also could easily be interpreted as a failure on the part of Mr Cue, who has done wonders for stabilizing and incrementally improving Apple Maps, iCloud, and Apple Music. Despite his successes in other areas, it is difficult to ignore the stagnation and lack of direction for Siri under his watch. Based on recent comments from both former and current Siri team members, it seems that there has been a lack of effective leadership, direction and emphasis on the service over the last several years. That period of time has seen all of the other major voice assistant platforms catch or surpass Siri in both accuracy and capability.

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Some of the Major Themes of Yesterday’s WWDC Keynote

It’s a Good Day to be an iPad User!


The iPad has been at a crossroads for a couple of years now. Since the original iPad Pro didn’t move the sales needle, it has felt a little like Apple has been marking time while they came up with a Plan B on how to jumpstart things. Part one came with the release of the rolled back, but less expensive iPad this Spring. While it was a solid device that fit a need in Apple’s tablet lineup, it was hard to tell too much based on such a modest start down a different path.

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