Apple working on its own original shows and video content is one of the worst kept secrets in both tech and Hollywood right now. Their intentions were revealed with the mediocre Planet of the Apps and the somewhat better longer-form version of Carpool Karaoke, which is still alive and kicking. However, while these two trial balloons have been out there for all to see, all of Hollywood has been hearing the names of well-known actors, producers, and show-runners attached to projects that Apple has secured for future release and taking notice of just how serious they are about this new venture.
I make no bones about the fact that I’m an Apple fan, and have been for years. I don’t claim to be objective when talking about them, or about tech in general. However, I know enough to take a step back from time to time. There is a difference between being a fan of a company and their products, and being a shill.
Sure, I can stray too far over that line at times, as many tech bloggers do. It is easy to be a fanboy, at times. However, I understand one very important fact that keeps pulling me back where I need to be: There is nothing to be gained from blind love and devotion to Apple, because they don’t love me back.
If we aren’t at the tipping point yet, we are getting close
I’m probably not unlike many other American soccer fans, in that my introduction to European “football” was through EA Sports’ venerable FIFA franchise. I started playing years ago, after my interest in the more competitive side of the sport was piqued during the 1994 World Cup, which was hosted here in the United States.
A few years later, I bought my first copy of FIFA for the PC, and was introduced to the expansive world of European Club Football. There were hundreds of teams spread out in leagues all across the continent, loaded with some players who’s names I knew from my World Cup watching, but many more who I had never heard of.