This prediction is me going out on a limb. We all know that Apple is working on this screen technology, as the rumors and related patents are old news at this point. They even acquired LuxVue, a manufacturer that specializes in microLED, back in 2014. Just as with OLED, Apple will put this new technology (at least for them, in the case of OLED) on the Watch first, as the smaller screen device with less sales pressure than the iPhone makes a perfect device for an initial rollout. It’s just a matter of time as to when it shows up. Just a hunch on my part, but I think 2018 could be the year.
I came close to writing what would have been a “me too” article yesterday on the report by KGI covering Samsung’s dominance of the OLED display market and the resulting higher iPhone display prices. I even started typing before I ultimately decided to delete it. There’s nothing wrong with being one of many to report on the same news, and anytime KGI and/or Ming Chi-Quo have something to say, it is definitely notable Apple news.
The issue I had wasn’t with the “me too” part. It was with the natural assumption that the iPhone Edition’s price is Samsung’s “fault.” I even put that in my original headline at first, before backtracking and thinking about it. Then, after thinking a little more, I just backed away from the keyboard for the night. While it seemed natural to blame Samsung for the Edition’s price increase, based on what I believe about politics and economics, I don’t actually believe it’s true. And I STILL almost fell for buying into it.