While the tech industry has learned a lot about how to put on a show over the last 15 years, no one does it quite like Apple. Even as competitors have upped their games, they still put the most time and emphasis on events and get the most out of them.
What can I say? For all the overdone numbers and overused quotes, such as “our best whatever ever,” the tech news cycle will be all Apple, all the time this week. Even the mainstream news will be paying some attention. Apple events work.