Piper Jaffray has released the results of its Spring 2018 Taking Stock with Teens Survey, which contains some very good news for Apple. According to this general survey of 6,000 US teens with an average age of 16, 82% of those surveyed own an iPhone, and a whopping 84% plan to make an iPhone their next smartphone purchase.
A few years ago, when Samsung started their big advertising push in support of the Galaxy S line of phones, one of the focuses of those commercials was that the iPhone was old and passé. The Galaxy S was billed as the “Next Big Thing,” while the iPhone was set up as the phone for your parents. We all know what that means by association- the iPhone isn’t cool anymore.