Tag Archives: Project magazine for iPad

3 Strikes and PROJECT Magazine Is Out

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PROJECT Magazine for iPad has always proclaimed itself to be right at the leading edge of iPad publications. In sports parlance, it has always talked a very big talk. And for me, it has mostly failed to walk the walk. I’ve stuck with the magazine (on and off, not purchasing every issue) through seven issues, and now I’m done with it. I’ve found it disappointing in too many ways, and I’ve also found it continues to fail to live up to its own big promises.

Here are the main three strikes I have against Project Magazine:

1) When it launched it promised not to be a static monthly title, like a print issue. It was a ‘created for the iPad’ title that specifically touted itself thusly:

PROJECT is a monthly magazine that will change daily, hourly – minute by minute at times – to give its global audience of early adopters a month of entertainment for less than the price of a decent cup of coffee.

This has never happened at all with Project. It is a static monthly title, with no major content updates at all between monthly issue releases. It has never even come close to living up to those words.

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Project Issue 2 – Still Not Delivering Updates as Promised

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Issue 2 of Project – the ‘revolutionary multimedia magazine built specially for your iPad’ – hit the App Store last week. While the content mix and writing in the magazine are quite good, the title continues to be a huge disappointment when it comes to its promised regular and frequent updates. Just as with Issue 1, there are just about no updates at all a week after the second issue’s release.

Why do I keep harping on this? Because this is how Virgin Publishing’s talked about updates when Project was launched back in November:

PROJECT is a monthly magazine that will change daily, hourly – minute by minute at times – to give its global audience of early adopters a month of entertainment for less than the price of a decent cup of coffee.

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Issue 2 of Project Magazine for iPad Now Available

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Project – the iPad magazine from Virgin Publishing – has released its second monthly issue:

NEW! Issue 2 of the revolutionary multimedia magazine built specially for your iPad. Packed with international culture, entertainment, design, business and travel.
And Bear Grylls. Who’s on fire.

It’s been over a month since Issue 1 was released, so it’s about time this second issue hit the app. It is available as an in-app purchase at the same $2.99 price as Issue 1. Here’s an interesting line from the blurb on Issue 2:

Download the reader App for free, then get Issue No.2 – a full month’s worth of updating content – for just US$2.99

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Latest Update on Project Magazine: Still No Updates

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So here’s the latest from Project Magazine for iPad, the ‘revolutionary’ iPad-only title from Richard Branson’s Virgin Publishing:

Yup, that’s a blank space above. As in, there are still no updates to Project. Here’s what Project originally promised to deliver:

PROJECT is a monthly magazine that will change daily, hourly – minute by minute at times – to give its global audience of early adopters a month of entertainment for less than the price of a decent cup of coffee.

Here’s what it has actually delivered so far: one issue. Not a terrible one by any means, but not one that set the iPad magazine world alight either. Oh, and not a single content update in over a month. In fact, not even a second issue now that over a month has passed since the debut issue hit the App Store.

And people wonder why iPad magazines are struggling in terms of sale.

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Project Magazine for iPad – Promised Content Updates Will Not Be Coming

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Image Source: angelapaige.com

I guess the publishers of Project magazine for iPad took a wrong turn at that crossroads of promises and reality. I finally got an answer back from my contact at Project, after asking why there were no new content updates at all – zero – in over a week, from a magazine that touted itself as ‘revolutionary’, claimed to be the standard-setter for iPad edtions, and promised this in terms of content refreshes:

PROJECT is a monthly magazine that will change daily, hourly – minute by minute at times – to give its global audience of early adopters a month of entertainment for less than the price of a decent cup of coffee.

That’ s an impressive promise – and sadly now it is confirmed that it’s also absolute ‘bollocks’ as one might say in Richard Branson’s home country. Just not true. Here’s the answer I got from Project about when we might expect to see any of these daily, hourly, minute-by-minute updates:

… this month the updates come in the form of comments, blog posts and the ‘Projected’ section of the magazine. For the next issue we’re looking at ways of adding whole new feature pages through the month.

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Project Magazine for iPad – Over 7 Days In Now, Zero New Content

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Project magazine for iPad – the heavily hyped new title from Virgin Publishing – has been out for over a week now. And as of today it still has absolutely zero new content added since it launched. For many a monthly magazine title this would not be something worth commenting on – but here is what Project promised to deliver in terms of fresh, updated content:

PROJECT is a monthly magazine that will change daily, hourly – minute by minute at times – to give its global audience of early adopters a month of entertainment for less than the price of a decent cup of coffee.

This was a prime selling point used to market the new title. It was a key part of what was meant to make this a ‘standard-setting’ new built-for-the-iPad publication. And so far this looks like one huge empty promise. Just to be clear, there is a link within the app that goes out to the Project blog site. I have not checked if that is getting updated during this past week and honestly I couldn’t care less if it is. That is NOT an integral part of the magazine app itself; it’s just an offshoot of an online site like nearly all leading publications have.

I’ve asked a contact at Project for answers on why there is no new content more than once over the last few days, and so far not had any answers back. For now it’s pretty clear that the only standard Project is setting in the iPad arena is for the biggest false promises in promoting an app.

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Project Magazine – 3 Days In, Still No Content Updates

Project magazine for iPad

Richard Branson’s Project magazine was released in the App Store late Monday night, or officially Tuesday Novermber 30th. The app’s publishers have called it a ‘revolutionary’ new title for the iPad, one that sets the standard for iPad / tablet editions.

One of its big features that would help it live up to its own hype is meant to be that it will be constantly, continually updated:

PROJECT is a monthly magazine that will change daily, hourly – minute by minute at times – to give its global audience of early adopters a month of entertainment for less than the price of a decent cup of coffee.

Well … it has been over three days now since the magazine hit the iPad. I ‘ve checked again this morning and there is no new content at all. So I have to ask again – where are all the daily, hourly, minute by minute at times, updates? Did this standard-setting new title decide to launch and then give the Updates staff the week off?

Whatever the reason, this is a very lame start for Project, given what it promised to deliver.

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Project Magazine for iPad – Where Are the Content Updates?

Project Magazine for iPad

Yesterday Project magazine – from Richard Branson’s Virgin Publishing – was launched on the App Store. Project is said to have been built specifically for the iPad and tablet devices. It is also touted by Virgin as being a ‘revolutionary title’, one that sets the standard for an iPad edition.

Among the notable ‘iPad-like’ features for the new title is that it will be updated continually, constantly:

PROJECT is a monthly magazine that will change daily, hourly – minute by minute at times – to give its global audience of early adopters a month of entertainment for less than the price of a decent cup of coffee.

That’s a strong feature, one that would really show that the app has been tailor-made for the iPad. The thing is, it’s been over 36 hours since it hit the App Store and I can’t find a single thing that’s been updated as yet.

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Review: Project, Branson’s ‘Revolutionary’ Magazine for the iPad

Project magazine for iPad

Project is the much-awaited new ‘built for the iPad’ magazine from Richard Branson’s Virgin Publishing. This new iPad and tablet focused title has been much hyped over the last couple of weeks and its publishers are certainly talking the talk in terms of touting it as being a cutting edge publication for the iPad. Here’s a little slice from the press release announcing the launch of the app:

… Proud of what we have achieved and delighted to have played a small part in determining what will become the future of what we as readers expect from the magazines of tomorrow.  Today, PROJECT has set the standard.

Not exactly a bashful intro for this one then. I installed the app late last night and have browsed it and read it just about cover to cover – and of course I have some thoughts on whether Project lives up to its lofty ambitions. Hit the jump for those and lots of screenshots …

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Sneak Peek – Richard Branson’s New Project Magazine for iPad, Launching Tomorrow

 Richard Branson's Project magzine for iPad

Project is the new magazine from Richard Branson’s Virgin Digital Publishing – built specifically for the iPad and set to launch on the App Store tomorrow (Tuesday 11/30).

The Project project is fascinating because it is touted as the first of a new wave of publications that are built for the iPad and that are meant to embody what an all-digital, all-iPad (and other tablets when they come along) title can be. I’ve seen a few quite good iPad editions of some major print titles, and some appalling ones as well – I am super excited to see what the first new  ‘built for the iPad’ title has to offer.

Today I’ve had a little sneak peek at what the magazine will look like – though I haven’t seen the app itself just yet.

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