I have been anticipating writing an article of final predictions for what we will see at WWDC for a few weeks now. However, as sit here on the eve of Christmas for Apple fans, I find little point in doing so. Not only has every tech site and every Apple blog weighed in on this topic at this point, but pretty much every national medial outlet, as well. What’s the point in one more drop in a very full bucket?
Rather than go the path well travelled, I’m going to take a different look at WWDC and get into more of the “how” than the “what”. Allow me to explain myself. One of the recurring themes I see, especially in several of the articles from larger medial outlets, is a negative slant towards Apple’s current position. Despite their incredible stock performance and profitability, the emergence of new sources of revenue in wearables and services, and the coming release of a sure-fire hit in the next iPhone, the “what’s wrong with Apple” storyline is as reliable as the taxman coming to collect lately.