Whew. We had WWDC three weeks ago, right into new iPads and the iOS 11 Developer Beta, and now the Public Beta yesterday with more news still coming fast. With lots of changes to to iOS 11 still to come and the new iPhone still on deck, there will still plenty more to last until the Fall, as well. Let’s get right into some of the notable news from the last week or two.
This has been building since Apple’s acquisition of Beats in 2014, but after WWDC, I think things are starting to come into clearer focus. Apple is now transitioning from dominating the declining business of purchasing music to dominating multiple areas in the field. But it goes deeper than that. They are building toward something. I think they are currently moving their chess pieces across the board to set up a final checkmate on the big-label recording industry, which will in turn, squeeze competitors like Spotify in ways they will have difficulty combating.