Apple doesn’t always respond immediately to situations where they are attacked or criticized. They don’t usually make pointed public responses, either. However, Tim Cook and company have made an exception in the case of Spotify, releasing a detailed and aggressively worded press release that not only answers each of their competitor’s complaints, but also takes shots for them for some of their own recent activities.
Spotify has decided that running to the EU and crying in public on their blog (which I refuse to link here. If you want to see it, use Google) is the best course of action to protect themselves from the big, bad Apple. In case you can’t tell, I do not care for their arguments or any that currently relate to Apple and anti-trust laws as they stand today. As you can also probably tell, I won’t be voting for Elizabeth Warren in 2020, either. I’ll have more on her insanity in a future post.
Spotify is currently the darling of the music industry, and for good reason. They staked their claim in streaming music ahead of the mainstream competition, especially overseas, and they have reaped the rewards. Well, at least in terms of subscriber base, because they still aren’t making money. More on that in a moment.
Whew. We had WWDC three weeks ago, right into new iPads and the iOS 11 Developer Beta, and now the Public Beta yesterday with more news still coming fast. With lots of changes to to iOS 11 still to come and the new iPhone still on deck, there will still plenty more to last until the Fall, as well. Let’s get right into some of the notable news from the last week or two.
This has been building since Apple’s acquisition of Beats in 2014, but after WWDC, I think things are starting to come into clearer focus. Apple is now transitioning from dominating the declining business of purchasing music to dominating multiple areas in the field. But it goes deeper than that. They are building toward something. I think they are currently moving their chess pieces across the board to set up a final checkmate on the big-label recording industry, which will in turn, squeeze competitors like Spotify in ways they will have difficulty combating.