Apple has finally announced their new subscription services available to publishers on the App Store. Here’s the opening of their press release on this today:
Apple® today announced a new subscription service available to all publishers of content-based apps on the App Store℠, including magazines, newspapers, video, music, etc. This is the same innovative digital subscription billing service that Apple recently launched with News Corp.’s “The Daily” app.
Here are a few of the most interesting / potentially controversial points about the new subscription service that stood out in the Apple release:
— Apple will take their standard 30% cut on all subscriptions
We only just got iOS 4.2 two days ago, with all its multitasking and folders and AirPlay good ness. Now it looks like we may see another significant update to iOS in just a few weeks. The latest rumors say we’ll see iOS 4.3 by mid-December – and that the headline change in it will be the addition of a proper subscriptions model for newspaper and magazine titles.
The subscription model is thought to be one that can be handled in-app – and if it’s done well it should be a huge win for both publishers and iPad users.
Latest reports say that Apple is planning (yet another) special media event on December 9, to announce the new subscription plans as well as some headline content providers – presumably including the upcoming iPad-only newspaper from Rupert Murdoch and News Corp, The Daily. According to the same reports, the expected release date for iOS 4.3 is December 13th – and the update may address some of the issues with AirPlay that we’re seeing in 4.2. There’s also talk of Apple’s brand new ginormous data center in North Carolina being called into action to help handle the 4.3 release and services like iTunes, MobileMe and others.
Many newspaper and magazine titles are among my favorite iPad apps, so I am very keen to see iOS 4.3 and subscriptions. After that, I wouldn’t object to a little break from Apple special events, maybe just until the middle of January or so when we’ll likely hear about next year’s iPad 2.
Rumor News via: Apple Insider