Apple loves to tell us that the iPad is a computer and Microsoft loves to make fun of them for it. At least they are both reliable. Microsoft has ribbed Apple in commercials before, but this Christmas season brings a fresh dig in the form of an ad for the Microsoft Surface Go. Check it out here, or below:
Sleeping with the enemy. iPad Insight on Internet Explorer on a Surface RT tablet in a Microsoft store.
Yesterday I visited a Microsoft for the first time, and spent a lot of time playing around with the Surface Pro and Surface RT tablets. Once I’d had my fill of trying them out I couldn’t resist firing up iPad Insight in the IE browser. I would have done this sooner, but I never knew we had a Microsoft store in Austin.
I was really considering buying a Surface to really get to know it, and I still am – but with perhaps even greater reservations than I had before spending some time with them. The Surface Pro is just way too much like a laptop or ultrabook for my liking. It really just doesn’t feel much like a tablet at all. Two of the Microsoft product advisors even agreed with me on that sentiment.
So I spent more of my time with the Surface RT. I explored switching between its Desktop and Modern modes quite a bit and had a quick look around its app store. I wasn’t wowed by the Surface RT, but I didn’t hate it either. I might still end up picking one up at some point – or maybe I’ll just wait on their rumored ‘mini’ version.
Wow. I’ve watched this new ad for Microsoft’s Surface Pro a few times now, and I still find myself laughing and shaking my head at it. I guess I just don’t get what the strategy behind the Surface ads is. These are meant to be the tablets / tablet hybrids that ‘let you do real work’. The powerful, serious business devices. But their ads are all about people dancing around with them – and offer just about zero indication of anything very business-like yopu can do with them.
Anyone care to fill me in? What’s the message that these ads are trying to deliver?