This week Microsoft have released yet another of their TV ads comparing the iPad to a Surface or another Windows based tablet. In this new ad it’s the Surface RT that’s pitted against the iPad.
The newest in this series of ads trots out some of the same supposedly killer advantages for the Surface over the iPad – like the knock on the iPad because it doesn’t include Microsoft Office.
Another advantage cited for the Surface is ‘integrated kickstand and keyboard’. Only in the very tiny fine print does it mention that the keyboard is sold separately. Sold separately for $100 if bought at the same time as the tablet and $120 if not. Pretty stiff price for something that’s ‘integrated’.
Despite every indicator showing that the Surface has had just about zero impact, Microsoft keeps pounding away with these comparison ads. Here’s this latest one, below. Does anyone believe these are having any effect?
That’s Microsoft’s latest Siri-mocking, iPad bashing, Surface RT bragging ad shown above, released yesterday. Pretty ballsy stuff when you consider they literally just announced a huge $900 million writedown due to unsold Surface RTs, and various reports have shown that their tablet has had just about zero impact with consumers or with the enterprise.
I think somebody needs to explain to Microsoft how trash talking works. Revenge is a dish best served cold they say, and trash talking is not too effective when you are right smack in the middle of getting your ass kicked. Just a thought.
Wow. Just when you think the news can’t get much worse for Microsoft’s Surface RT tablet, it does. Yesterday TechCrunch reported that Microsoft has reported a huge writedown for unsold Surface RTs in its latest earnings report:
The company took a massive $900M writedown last quarter because of unsold Surface RT’s. Even more telling is that Microsoft actually revealed this loss. It’s that big. The company had to tell investors why it didn’t meet Wall Street’s expectations.
Just last week Microsoft slashed the prices of Surface RT models by nearly 1/3, and last month we saw that Microsoft tablets are almost invisible on the latest tablet web usage charts, with a less than 1% share; and that Surface tablets don’t even make it onto a chart showing the leaders in enterprise tablet activations.
Despite all of that, I’ve seen recent rumors that Microsoft will be releasing new Surface RT tablets early next year. They’ll need to be much lower-priced and have an operating system that’s not schizophrenic and downright painful to use, otherwise they might as well start planning for the next billion dollar writeoff.
It looks like Microsoft is about to slash the price of their Surface RT tablet line. As The Verge reports, the price for all models of the Surface RT is set to drop by $150 starting this Sunday, July 14.
With the new price cut, the price for the entry level 32GB Surface RT will come down from $499 to $349.99, and the 64GB model will be available for $449.99. The Touch Cover keyboard is still a $100 add-on.
This is yet another bad sign for the Surface line. Lowering the price by nearly 1/3 looks like a bit of a desperate measure, or maybe even a sign that the RT won’t be around for that much longer. This follows on the heels of a report last month showing Windows tablets had less than 1% adoption rate in the enterprise and a tablet web usage report that showed Surface tablets with a less than 0.5 share.
I think both Surface tablets have been hugely overpriced, especially as the latecomers they are to the tablet market. I’ll be shocked if we don’t see a similar price cut for the Surface Pro line soon.
Sleeping with the enemy. iPad Insight on Internet Explorer on a Surface RT tablet in a Microsoft store.
Yesterday I visited a Microsoft for the first time, and spent a lot of time playing around with the Surface Pro and Surface RT tablets. Once I’d had my fill of trying them out I couldn’t resist firing up iPad Insight in the IE browser. I would have done this sooner, but I never knew we had a Microsoft store in Austin.
I was really considering buying a Surface to really get to know it, and I still am – but with perhaps even greater reservations than I had before spending some time with them. The Surface Pro is just way too much like a laptop or ultrabook for my liking. It really just doesn’t feel much like a tablet at all. Two of the Microsoft product advisors even agreed with me on that sentiment.
So I spent more of my time with the Surface RT. I explored switching between its Desktop and Modern modes quite a bit and had a quick look around its app store. I wasn’t wowed by the Surface RT, but I didn’t hate it either. I might still end up picking one up at some point – or maybe I’ll just wait on their rumored ‘mini’ version.