The latest Microsoft TV ad for their clickety clackety keyboard wielding Surface tablets features a teacher talking happily about how all his students have the new MS tablet.
He emphasizes that the tablets have Office and a ‘real’ keyboard – ‘so they can do real work’. They doing real work is the recurring strapline for all of the Surface TV ads – because allegedly the silly iPad can’t do any.
A couple of questions spring to mind here:
— When’s the last time you heard a young student say ‘Boy I wish my school would help me do more real work’?
— When’s the last time anyone heard of any major school or school district using Surface tablets? Oh, I know – never.
The iPad has recently been said to hold a 94% share in the education arena in the US. And I’d happily major that the vast majority of the remaining 6% is taken by Android tablets. Which would leave Microsoft and the Surface with a miniscule percentage at best – just as their overall market share for tablets is.
It baffles me that anyone at Microsoft thinks THIS is an area for them to try to brag about.
Sleeping with the enemy. iPad Insight on Internet Explorer on a Surface RT tablet in a Microsoft store.
Yesterday I visited a Microsoft for the first time, and spent a lot of time playing around with the Surface Pro and Surface RT tablets. Once I’d had my fill of trying them out I couldn’t resist firing up iPad Insight in the IE browser. I would have done this sooner, but I never knew we had a Microsoft store in Austin.
I was really considering buying a Surface to really get to know it, and I still am – but with perhaps even greater reservations than I had before spending some time with them. The Surface Pro is just way too much like a laptop or ultrabook for my liking. It really just doesn’t feel much like a tablet at all. Two of the Microsoft product advisors even agreed with me on that sentiment.
So I spent more of my time with the Surface RT. I explored switching between its Desktop and Modern modes quite a bit and had a quick look around its app store. I wasn’t wowed by the Surface RT, but I didn’t hate it either. I might still end up picking one up at some point – or maybe I’ll just wait on their rumored ‘mini’ version.