Tablet Web Browsing = iPad Web Browsing

December Tablets Browser Share

The latest tablet market update from Chitika Insights makes for bleak reading for makers or tablets that would be iPad rivals. It shows that the iPad accounts for 87% of web browsing from tablets devices.

Kindle Fire is the runner-up and accounts for only 5 impressions for every 100 on an iPad. Nexus tablets are at below 2%. The Microsoft Surface does not even reach 1% – and is just barely ahead of the long-ago discontinued HP Touchpad.

This is just one data point of course, but it’s based on a sampling of tens of millions of tablet impressions on the Chitika ad network during a week in mid December.

It will be interesting to see how these figures look next month, once all the tablets sold over the holidays start to factor in.

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