It has been quite a two month run for Apple News. The app has already gained increasing traction and popularity since Apple made several upgrades in year two. I can see this from direct experience, as iPad Insight routinely sees a higher number of views on Apple News than we do from the web or Flipboard. And as we have gained followers, those numbers have progressively increased. It is a very good publishing platform with a lot of forward momentum right now.
(Photo Source: texture.com)
Apple is anything but boring. You never know when a crazy rumor will come out, a patent for something off the wall will be awarded, or like today, they will buy a company out of the blue. My family and I were on a trip this weekend and driving back today. Before we left the hotel, I took a look around Twitter, Flipboard, and Apple News to see if there was anything going on that I needed to be aware of. There was little of note, and nothing that I needed to jump right on. I ended my driving shift after 2 1/2 hours only to find out that Eddy Cue announced Apple’s acquisition of popular subscription magazine service, Texture.