The Daily, First iPad-only Newspaper, Says Goodbye

The Daily Says Goodbye

The Daily, the first iPad-only newspaper, published its final issue yesterday – a few months shy of two years after launching. The final issue is good read and a good look back on the short history of The Daily.

The final Letter from the Editor offers thanks and a shout out to The Daily’s readers. There’s a timeline of notable exclusives and coverage of big stories by The Daily, a grid of thumbnails of all the front cover pages, and a listing of notable milestones for the title. Some of these are quite impressive:

  • 95% subscription renewal rate
  • #3 on the list of Top Grossing Apps for 2011 – trailing only Angry Birds and Smurfs’ Village
  • 30 minutes spent with The Daily on average

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Some Thoughts on the Demise of The Daily, the First iPad-only Newspaper

The Daily

Well, the grand experiment of the first iPad only newspaper is soon coming to an end. The Daily, published by Rupert Murdoch’s NewsCorp, will be publishing a final farewell issue on December 15 – around two months shy of two years from its launch in the iPad App Store.

The Daily has over 100,000 subscribers but appears to have fallen a long way short of its owners’ financial targets – and probably far short of breaking even. Little surprise there though with the early reports that $30 million was spent on it before it even hit the App Store and of a staff of over 100 for the title.

Here’s a few excerpt chunks from the press release from The Daily:

Two years ago, we set out to create a revolutionary product that people would love.  The Daily delivered great original reporting, excellent design, and custom interactivity to users every day.  Although we have over 100,000 passionate paying subscribers, unfortunately we have not been able to build a big enough audience fast enough to make our business model work. …

Our iPad app will cease publishing on Dec. 15 with a farewell issue.  The Daily has a strong social media presence and a large, engaged community of fans and we intend to continue to engage our social following with our unique take on the news. 

The Daily innovated every day. We broke some great stories. We made a publication that a lot of people love. We should be proud of what we achieved.

I was fascinated with the idea of The Daily the first time I heard about it – but found it disappointing right from the off.

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The Daily Cuts Staff, Goes Portrait Only

The Daily

The Daily, the first iPad-only newspaper, has announced that it is making major staff cuts and stripping away features. The announcement comes not long after reports that the title is in danger of being shutdown – and the cuts being made are certainly significant ones.

As AllThingsD reports, 50 full-time employees of The Daily are being released – that’s nearly 30% of the full-time staff. Two other big cutbacks are these:

– There will be no more separate Opinion section – occasional opinion pieces and editorials will be included within the News section (and clearly identified) and the Sports section is being partly outsourced: “Sports reporting will now be provided by content partners, like Fox Sports, while existing features like photo galleries and the ability to track favorite teams via a customizable sports page will remain.”

– The Daily now supports only portrait mode, though videos can still be viewed in landscape.

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The Daily Launches New In-app WKND Magazine

The Daily WKND Magazine

The Daily, the original iPad-only newspaper, has launched a new in-app magazine today. The magazine is called WKND and it’s presented as a new section within The Daily which will presumably feature in the Saturday and Sunday issues of the iPad newspaper.

Here’s The Daily’s own little intro for the new magazine section:

Meet The Daily’s new in-app magazine WKND, featuring food, fashion, travel, reviews, exclusive interviews, and more. Plus, we’ve made some updates to other sections too. Curl up and dig in! You’re going to love weekends with The Daily.

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The Daily: Forgetting I’m a Subscriber on a Daily Basis

Subscribe to The Daily page

Oh the laughs and fun The Daily provides. Not so much in their Arts & Life or Gossip pages – but more in the ‘Continually Flubbing the Basics’ sort of way. You know, like not downloading new content automatically like Newsstand apps are supposed to. Or, for its latest trick, routinely ‘forgetting’ that I’m a subscriber.

This morning, as it does many mornings, the app greeted me with the lovely page shown above – telling me how swell it would be to become a subscriber and prompting me to do so now as my free period has expired. Great idea – except that I am already a subscriber, and have been for many months now.

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The Daily Updated, Supports Newsstand (sort of)

The Daily, the first iPad-only newspaper, has had a recent update – to Version 1.2.0. The big change in this update is support for Newsstand – the new ‘smart folder’ for newspaper and magazine iPad editions. This should provide automatic downloads of new issues in the background on iOS 5. In fact, according to the [...]

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The Daily Struggling for Readers & Subscribers?

According to a report this week at Bloomberg.com, The Daily – the first iPad-only newspaper – is struggling for readers and not coming close to the initial targets set for it to be profitable. News Corp. (NWSA)’s the Daily is averaging about 120,000 readers a week, or less than a quarter the number the company [...]

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The Daily’s 9/11 Coverage

The Daily – the first iPad-only newspaper – has some impressive 9/11 coverage today. It’s got well over 30 pages devoted to the 10th anniversary of 9/11, including harrowing photos, a timeline of events on that tragic day, and readers’ comments (in text and audio) on where they were and what they went through on [...]

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