The Daily, the first iPad-only newspaper, published its final issue yesterday – a few months shy of two years after launching. The final issue is good read and a good look back on the short history of The Daily.
The final Letter from the Editor offers thanks and a shout out to The Daily’s readers. There’s a timeline of notable exclusives and coverage of big stories by The Daily, a grid of thumbnails of all the front cover pages, and a listing of notable milestones for the title. Some of these are quite impressive:
- 95% subscription renewal rate
- #3 on the list of Top Grossing Apps for 2011 – trailing only Angry Birds and Smurfs’ Village
- 30 minutes spent with The Daily on average
Well, the grand experiment of the first iPad only newspaper is soon coming to an end. The Daily, published by Rupert Murdoch’s NewsCorp, will be publishing a final farewell issue on December 15 – around two months shy of two years from its launch in the iPad App Store.
The Daily has over 100,000 subscribers but appears to have fallen a long way short of its owners’ financial targets – and probably far short of breaking even. Little surprise there though with the early reports that $30 million was spent on it before it even hit the App Store and of a staff of over 100 for the title.
Here’s a few excerpt chunks from the press release from The Daily:
Two years ago, we set out to create a revolutionary product that people would love. The Daily delivered great original reporting, excellent design, and custom interactivity to users every day. Although we have over 100,000 passionate paying subscribers, unfortunately we have not been able to build a big enough audience fast enough to make our business model work. …
Our iPad app will cease publishing on Dec. 15 with a farewell issue. The Daily has a strong social media presence and a large, engaged community of fans and we intend to continue to engage our social following with our unique take on the news.
The Daily innovated every day. We broke some great stories. We made a publication that a lot of people love. We should be proud of what we achieved.
I was fascinated with the idea of The Daily the first time I heard about it – but found it disappointing right from the off.
The Daily, the first iPad-only newspaper, has announced that it is making major staff cuts and stripping away features. The announcement comes not long after reports that the title is in danger of being shutdown – and the cuts being made are certainly significant ones.
As AllThingsD reports, 50 full-time employees of The Daily are being released – that’s nearly 30% of the full-time staff. Two other big cutbacks are these:
– There will be no more separate Opinion section – occasional opinion pieces and editorials will be included within the News section (and clearly identified) and the Sports section is being partly outsourced: “Sports reporting will now be provided by content partners, like Fox Sports, while existing features like photo galleries and the ability to track favorite teams via a customizable sports page will remain.”
– The Daily now supports only portrait mode, though videos can still be viewed in landscape.
The Daily, the original iPad-only newspaper, has launched a new in-app magazine today. The magazine is called WKND and it’s presented as a new section within The Daily which will presumably feature in the Saturday and Sunday issues of the iPad newspaper.
Here’s The Daily’s own little intro for the new magazine section:
Meet The Daily’s new in-app magazine WKND, featuring food, fashion, travel, reviews, exclusive interviews, and more. Plus, we’ve made some updates to other sections too. Curl up and dig in! You’re going to love weekends with The Daily.
Oh the laughs and fun The Daily provides. Not so much in their Arts & Life or Gossip pages – but more in the ‘Continually Flubbing the Basics’ sort of way. You know, like not downloading new content automatically like Newsstand apps are supposed to. Or, for its latest trick, routinely ‘forgetting’ that I’m a subscriber.
This morning, as it does many mornings, the app greeted me with the lovely page shown above – telling me how swell it would be to become a subscriber and prompting me to do so now as my free period has expired. Great idea – except that I am already a subscriber, and have been for many months now.
The Daily, the first iPad-only newspaper, is celebrating its first anniversary today. It’s published by Rupert Murdoch’s Newscorp and has had backing to the tune of over $30 million before it even hit the App Store.
I did a review of The Daily last March (a month after its launch) – and though I found it a promising concept it was disappointing in many ways as well. Here’s a slice of my sum-up in that early review:
The Daily is a promising title, purely on the basis that it is the first of its kind and News Corp is obviously committed to making it a top-notch title for the iPad and possibly other tablets as well.
It has a long way to go to deliver on its promise though. Right now its speed and performance issues are severe, and they are killing the user experience in the app. They’re bad enough that it is tough to stick with the title.
Sadly, a number of those really basic performance issues stayed with The Daily throughout much of its first year. Millions might have been spent in many areas, but it sure didn’t look like many pennies were being put towards making the app work well.
I’ve always wanted to like The Daily, since even before it launched back in February. Not because it’s part of Rupert Murdoch’s empire. Not because of the implications that has for what type of news it might bring, which way it might lean. But because it was and is the first iPad-only newspaper. I want it to succeed because of that concept.
I also think there’s a lot to like about The Daily. The photography is superb, the headlines are often among the cleverest around. If you’re not after in-depth, heavyweight news coverage it’s an engaging read.
But it’s also an embarrassingly bad title. Since Day 1 it has got many basic things wrong in terms of being an iPad newspaper app. It went months where the app never remembered where you left off reading. So if you popped out of reading a great article to have a quick look at a new email, your place was completely lost and you started again at the front page of an issue. Stupid. And such a simple, basic thing to get wrong – and still somehow this went uncorrected for months!
The Daily, the first iPad-only newspaper, has had a recent update – to Version 1.2.0.
The big change in this update is support for Newsstand – the new ‘smart folder’ for newspaper and magazine iPad editions. This should provide automatic downloads of new issues in the background on iOS 5. In fact, according to the update details it should do both of these things:
Automatically downloads your daily issue in the background if device is running iOS 5
Faster time to working cover
According to a report this week at Bloomberg.com, The Daily – the first iPad-only newspaper – is struggling for readers and not coming close to the initial targets set for it to be profitable.
News Corp. (NWSA)’s the Daily is averaging about 120,000 readers a week, or less than a quarter the number the company said it needs to make money, according to an advertising executive working with the iPad-only publication. …
The Daily’s audience is short of the 500,000 subscribers that Murdoch said in February would allow the publication to break even.
And that 120,000 figure is for weekly unique visitors – so their paid subscribers number may be even lower.
Although The Daily has had some major flaws, I think it’s quite a good title for the iPad. I hope News Corp is able to be patient with it and see whether it can pick up momentum and readership. It would be sad to see the first iPad-only newspaper fail.
I know we have a number of readers and subscribers to The Daily here. What do you all think of it? Are you happy with what you’re getting for your subscription?
Via: The iPad Fan
The Daily – the first iPad-only newspaper – has some impressive 9/11 coverage today.
It’s got well over 30 pages devoted to the 10th anniversary of 9/11, including harrowing photos, a timeline of events on that tragic day, and readers’ comments (in text and audio) on where they were and what they went through on the day.
The Daily – the first iPad-only newspaper – has been updated this week, to Version 1.1.1.
The big change in this update is that the app is now available in iTunes App Stores around the world.
As I’m in the US I haven’t a reason to follow how the app has rolled out internationally up to now, but this is the first mention of it that I can recall. Was it US only up to now? If you’re a potential or new international reader of The Daily, let me know in the comments whether the app was available in your country before this week.
The Daily, although it still has some notable flaws, has grown on me over recent months. It’s definitely one of my favorite iPad news titles.