Tag Archives: third generation

Apple’s new iPad Family shows they’re “just getting started”

After almost every Apple keynote I like to step back, try to see the big picture and get my bearings on where Apple is positioning itself and its products. A way to review things we saw that were surprising as opposed to things that were expected. Here are my first impressions of the Apple media event, which was already dubbed “iPad mini Launch” event by many in the tech press, but which surprised in the diversity of its additional announcements and thus turned out to be more significant, in my view. Continue reading

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