Tag Archives: wwdc ticket lottery

It’s Time for Apple to Revamp the Preorder Process

Let me rephrase that- it’s PAST time for Apple to revamp their arcane preorder system. Apple asking people to wake up between midnight and 3 AM (depending on where they live) and fight their way into the queue to get the latest gear within a month or two of launch has just gotten more and more ridiculous as time has gone by. When the iPhone went on sale over ten years ago, people went and camped out and stood in long lines at Apple Stores, carrier locations, and other retailers to get their hands on one early. However, Apple gradually did away with the mass lineups using the preorder process. Now we have ample evidence that this system, at least as it is currently implemented, has also reached its logical limits.

Continue reading

Share This: