At the apple.com site they’ve posted the new iPad event keynote presentation, as well as the Intro video and TV ad for the new iPad. They’re right on the Apple home page under the big banner highlighting the biggest new feature: ‘Resolutionary – The new iPad.’
The TV ad is typically good, though I miss Peter Coyote on the voiceover. The Intro video is very well done – I love some of the opening lines in it.
We believe technology is at its very best when it’s invisible. When you’re conscious only of what you’re doing, not the device you’re doing it with. An iPad is the perfect expression of that idea. It’s just this magical pane of glass, that can become anything you want it to be.
Yes it is.