I saw Apple’s first TV ad for the new iPad last night during the season finale of The Walking Dead. The ad is titled ‘This Good’ and is all about the new retina display and how it makes everything you do on the new iPad better.
… words are pin sharp. Everything is more brilliant.
And I can happily say that I know the feeling, having now spent a few days with the new iPad and the incredible new display.
As ever, this new ad is extremely well done – simple and focused on a key feature of the iPad. I’m a little sad that they’re not still using Peter Coyote for the ad voiceover. If they ever take a poll, I’ll be voting for him to come back.
What do you all think of this first TV ad for the new iPad?