The Box Just Says iPad

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iPad Box

When the third-gen iPad was announced by Apple on March 7, it was referred to throughout the event as ‘the new iPad’. That has caused a fair amount of comment and confusion, given that the previous gen model is the iPad 2, and of course the original iPad was just the iPad.

I have to admit I felt ore than a little surprised initially by the fact that this latest gen iPad was not called the iPad 3 or the iPad HD. Once I’d had some time to digest the event though, it made more sense to me, given that Apple’s computers don’t have numbers used in their naming convention. There’s no MacBook Pro 3 or MacBook Air 2. Cars are not given new numbers each year – we don’t talk about the Honda Accord 6 or the Ford F150 7. So in general it makes sense for this just to be the iPad, although it is made somewhat more awkward because the naming convention is being adopted after having a generation that used the number 2 in its name.

In any case, for anyone who was still wondering what the actual name of Apple’s latest tablet is, the packaging for it makes it clear it is just iPad. As you can see above in the photo of the box, there’s no ‘new’ – it’s just iPad.

I’ve been referring to the new iPad quite a lot since March 7, and now I’ll gradually work towards just calling it the iPad, or the 2012 iPad once we get a little farther away from its launch.

In the what’s in a name spirit of things, I hope any of you who got one are enjoying your iPad / new iPad / shoulda been iPad 3 tablet. :)

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Patrick Jordan

Founder and Editor in Chief of iPad Insight. Husband, father to a lovely daughter, Commander of the Armies of the North, dog lover (especially Labs), Austinite, former Londoner, IT consultant, huge sports nut, iPad and mobile tech blogger, mobile apps junkie.

8 thoughts on “The Box Just Says iPad

  1. The iPad 2 was just called iPad on the box and all over the device. It was really only called the iPad 2 on the Apple store site and a few scattered references. Regardless, this wasn’t a large change. Just ask me which iPad I have, I have the 2012 model. My car requires the same question, so it isn’t that awkward for me. No one asks what Dell laptop model number you bought, it’s a dying detail.

  2. My iPad 2 box just says “iPad” too. There’s no indication that it’s an iPad 2. I don’t know why apple does this, it’s very confusing.

    Basically, unless you know what to look for, the iPad 2 and iPad 3 are the same. You could easily dupe someone into buying an iPad 3 by swapping it with an iPad 2, since neither say anything except “iPad” .

  3. The iPad 2 box only had iPad as well listed on the side. It did say iPad 2 on the label where part no and serial number are listed.

  4. Acutally cars do change their platform names when there are significant changes made to the model.

    IE Audi as prime example. The 1996-2001 a4/s4 was the B5 Platform. the 2002-2005 a4/s4 was called the b6 platform, 2006-2009? B7 platform. They always identify the platform change.

  5. In mexico in a Apple store the showed me thesuposedly new iPad & next to an iPad 2 I saw no difference, the salesman Coult Not tell me what in the hardware would say wich iPad was, my guess is that the salesman was indexes selling an iPad 2 as a new iPad. Of course I sid Not buy it. The guys selling them dint know much to clear the ambivalence.

  6. I HAD A CLOSE LOOK AT THE IPAD 3 AND IF YOU LOOK CAREFULLY THE VOLUME CONTROLL BUTTONS ARE A.DIFFERENT SHAPE . THE IPAD 2 IS A STRAIGHT SIDED RECTANGULAR VOLUME CONTROL BUT ON THE. IPAD 3 IT TAPERS IN TOWARDS THE MIDDLE LIKE AN HOURGLASS SHAPE

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