What’s on Your iPad: Jim Secord

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Jim Secord iPad home screen

What’s on Your iPad? A simple question but one that leads to some fascinating answers. This is another installment of our now-regular series of What’s on Your iPad posts. I enjoy these a lot because I love seeing how people put their iPads to use – and I find them a great resource for discovering new apps.

Today’s answers are from Jim Secord – the head honcho behind Kashoo, a very promising looking, full-featured accounting app for the iPad. Here’s a little more bio info on Jim:

Jim Secord is the CEO of Kashoo: simple cloud accounting software for entrepreneurs, freelancers, small businesses and accountants. Check out their iPad app to see how they’re helping business owners tackle their books anytime, anywhere.

Here are Jim’s answers – questions are in regular text, Jim’s answers are in block quotes:

Which iPad model do you use? (original or iPad 2, WiFi or WiFi + 3G, storage size) Any particular reasons for choosing this model?

I have a 32GB, new iPad (3rd gen), with Verizon LTE. That replaced my 64GB original iPad with WiFi only. The 4G LTE connectivity has amazing speed and is a great replacement for inconistent (and sometimes expensive hotel WiFi). I found with iCloud, I didn’t need all of my music or documents with me all of the time so I opted for the 32GB model.

Do you use any sort of case with the iPad? If so, which one/s and why?

I use the Apple magnetic cover, but nothing beats the original Sena leather case I had for my original iPad. Loved being able to carry business cards at a conference.

What’s on your iPad dock currently? Do these apps pan out as your most frequently used?

Kashoo, Mail, Flipboard, Safari, Things, Calendar. Definitely most used.

What are some of your other most-used apps / what’s on your first home screen? (and any reasons why you’d like to offer)

iPhoto, Downcast, Spotify, Instapaper, Skype… and any Canadian’s iPad wouldn’t be complete without NHL GameCenter.

How do you arrange your home screens? Do you use folders at all / heavily?

I keep all my apps on the home screen and arrange them by folder. I have: Reference, iWork, Entertainment, Creative, Games and Reading.

What are some of your most used productivity apps on the iPad? Any that you use for work?

I use OfficeHD for editing and creating Google Docs. With the upgrade to Mountain Lion, I’m using Keynote, Pages, and Numbers a lot more. I also started using Reminders and Notes more. As much as I like Things and Evernote, the iCloud integration with the new desktop Reminders and Notes are great.

Do you read any newspaper or magazine apps on the iPad? Do you subscribe to any?

I’m a huge Flipboard fan and consume most of my news and updates through that. Have it connected to Twitter, Facebook, Google Reader. My other fav subscriptions are Rolling Stone, Fortune, Lifehacker, The Verge, Seattle Foodies, and Cookin’ Canuck.

How much, if any, book reading do you do on the iPad?

I do all of my reading on the iPad using the Kindle App. Currently reading “The Storm of War: A New History of the Second World War” and can’t put it down.

I also have a Kindle Touch, but I find the convenience of having everything on the iPad a killer feature. I love the peace of mind knowing my documents, presentations, contacts, calendar, accounting information, reading list, music, and photos are with me at all times. On one device.

Any favorite iPad games or fun time fillers?

I love GarageBand on the iPad. When I’m at home I can plug in my guitar using iRig adapter and get great sounds. Who says the iPad is a consumption device? It’s the ultimate companion for all sorts of stuff: from accounting to rocking out.

Have you got a ‘hidden gem’ type iPad app that more people should know about?

I like Soulver from Acqualia. It’s a simple app that lets you do quick calculations and “what if” business scenarios. Simpler than a spreadsheet and far more powerful than a calculator App.  I keep all of Kashoo’s Key Performance Indicators in Soulver and I’m able to do quick calculations based on company numbers: things like Customer Acquisition Cost, Lifetime Value, etc. I also keep all of our company’s important numbers like recurring expenses and revenues so I have them at my fingertips.

Any killer apps you think are missing from the iPad App Store, apps you’d love to see come to the iPad?

I use Fantastical from Flexical Software on the desktop all of the time for appointments and reminders. I would love to see an iOS app from them. Better yet have them redesign the whole Calendar app on the iPad.

Do you tend to pay much attention to your home or lock screen wallpaper? Change it up often?

I like it as plain as possible. I use a simple muted Kashoo logo on blue linen in the background for both the home and the lock screens. However, my kids find it hilarious to change the screens at every opportunity.

Big thanks to Jim for taking time to do this post with us. I always enjoy seeing people that do so much of their reading on the iPad.

If you enjoyed this post, you may want to check out the excellent previous entries in the What’s on Your iPad series too.

Patrick Jordan

Founder and Editor in Chief of iPad Insight. Husband, father to a lovely daughter, Commander of the Armies of the North, dog lover (especially Labs), Austinite, former Londoner, IT consultant, huge sports nut, iPad and mobile tech blogger, mobile apps junkie.

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