Tile’s CEO CJ Prober has been front and center in the recent legal and regulatory battles that surround Apple and others in Big Tech. Or maybe it would be more accurate to say that he has placed himself front and center in them. Prober testified before a Congressional committee last year and Congress last month, and also joined Tim Sweeney’s lobbying front, the Coalition for App Fairness. At every turn, he’s made it a point to complain about Apple’s privacy changes to iOS in recent years, access to recently added features like the U1 chip, and also Apple’s AirTags going back well before they were even released.
One of Ming-Chi Kuo’s specialties is giving us a longer-term view of Apple products based on early looks at new designs and possibly even experimental prototypes as they move into the overseas supply chain. We’ve heard from him about devices well ahead of their appearance in the everyday tech rumor mill before and now he’s back with his latest prediction.
Apple’s iPad business has been nothing short of rock solid the last few years, but the last two quarters have really been something. Yesterday’s quarterly results report was expected to be good, but the reality was better than anyone outside Cupertino expected.
While a new hardware device release can feel like Christmas Day to many Apple fans, their coming AirTags are a little different. Rarely is an Apple device so blatantly utilitarian. However, that’s also part of the appeal for someone like myself.
It’s hard to beat the convenience of a good pair of wireless earbuds. Apple’s AirPods have been leaders in this category since they were released and really launched the product category into the mainstream. They succeeded by streamlining the process of connecting a pair of buds and then making it incredibly easy to swap them between devices. All of the above can be a pain using traditional Bluetooth connections, but Apple did a masterful job of removing all of that friction and frustration.
Or maybe a more fitting title would be Tim Cook Strikes Back
I posted yesterday about Apple’s long-rumored Spring Event featuring new iPad Pros being “delayed.” Based on some information that came out after I wrote that post, it looks like that event wasn’t delayed at all, because it never existed in the first place.
As I get older, I find fewer reasons to wish for time to fly. However, that doesn’t mean that I don’t get a little disappointed when a little bit of Apple gratification is delayed. It looks like that is about to be the case again, as Apple’s Spring Event for the iPad Pro, AirTags and potentially a couple of other devices have likely been pushed back to April.
If you are going to take a big swing at Apple, get your facts straight first.
I saw an interesting story yesterday about a person having some trouble with Apple. That isn’t too uncommon. The story often plays out the same- the little guy is unwittingly, but coldly stepped on by the Big Tech behemoth. It’s an easy sell as a story, and we all know that a negative story about Apple brings the clicks in droves.
Sometimes it’s a simple as that. Apple is a massive company and sometimes massive companies make ill-conceived or purely bureaucratic decisions that hurt their customers. Sometime Apple’s leaders knowingly take up positions that aren’t all that friendly to their users. But what happens when context arrives a day or two after the opening shots and it turns out that things didn’t play out that way?
The closer we get to an Apple Event, the more the news and rumors start to flow. Last week, I wrote about a rumor that Apple’s Event would take place on March 16th. Now it seems that one has already been shot down.
What do those two things have to with each other? Very little, but bear with me for a moment.
Since Apple announced MagSafe magnetic wireless charging along with the iPhone 12, people have been wondering when we would start seeing MagSafe battery packs for iPhone. The second question is whether Apple would replace their Smart Battery Case with MagSafe battery pack of their own.
We’ve been hearing rumors of Apple planning an event for this spring since late last year. That’s no surprise, because March events have become commonplace on Apple’s yearly calendar and the only reason we didn’t have one last year was because of the beginning of the COVID-19 pandemic. Now we have our first prediction of a date for that event.