No matter how good WWDC is and how many new features we get, there is always something, more often somethings, that we don’t. Sometimes features get left on the cutting room floor. Sometimes we want things that Apple just doesn’t care to deliver. It’s always going to happen, but this year we have a few more notable unrequited requests than usual.
It’s been a looooong day. My day job never seems to cooperate with the scheduling of WWDC and this year was no different. I was hoping I would have plenty of time to dedicate to watching and Live Tweeting the Keynote during an extended lunch break, but it didn’t last. I was able to watch everything up to the watchOS portion uninterrupted, but that was about it.
I won’t bore you with all of the details of my day, but I just recently arrived in a hotel room in Nashville for some work out of town. However, the four hour drive here from the Memphis area did give me some time to listen to a few podcasts, review parts of the Keynote, and collect my thoughts on what we got from Apple at WWDC.
Here are some key additions and changes that stand out to me.
Apple’s second consecutive streamed WWDC will kick off tomorrow, starting with their yearly Keynote event. Last year’s WWDC landed right in the heart of the first wave of the worldwide COVID-19 pandemic, but after the point where many people and companies had figured out how to get work done around the new constraints that COVID-19 put on the world.
Amid early concerns over whether Apple could pull its yearly developer event off, and if so, how polished it would look, the company really impressed with a very well-produced streamed event that mixed a recorded Keynote with live-streamed classes.
Apple saved the best for last at today’s Spring Forward event, taking the wraps off their newest iPad with an insane intro video featuring Tim Cook doing his best Tom Cruise in Mission Impossible impression. However, what came after that video was an even better show.
First we thought Apple’s Spring Event would be in March. Then it wasn’t. Then it was supposed to be in April. Then we heard new hardware might launch this month, but with no event at all. Then there was rumor last week that iPads and MacBook Pros could possibly be delayed until later in the year because of the ongoing international semiconductor shortage.
As I get older, I find fewer reasons to wish for time to fly. However, that doesn’t mean that I don’t get a little disappointed when a little bit of Apple gratification is delayed. It looks like that is about to be the case again, as Apple’s Spring Event for the iPad Pro, AirTags and potentially a couple of other devices have likely been pushed back to April.
There’s a new rumored date for Apple’s spring event, but this time it comes from a source with a real track record. In fact, according to AppleTrack, this leaker is currently at the top of the pile when it comes to Apple rumors.
Say what you will about the thrill of the the hunt. Apple leakers have taken almost all of the fun out of the company’s events. It’s gotten to the point that anything we don’t know about ahead of time sticks out like a sore thumb. Add to this the difficulties of shipping new features posed by COVID in 2020 and you have today’s slick and polished, but fairly mundane and predictable Apple iPhone event.
All that said, there were a few new and interesting details that emerged from today’s streamed announcement.
So Apple’s first of two or three streaming events this fall is in the books and, well, it was pretty uneventful. Other than pricing details for the new Apple Fitness+ and Apple One subscriptions, there really wasn’t anything major revealed today. I can’t remember if anyone predicted the Product RED Watch beforehand, but almost everything else was common knowledge.
However, that doesn’t mean that this event was irrelevant.
Tomorrow’s Apple Event has been covered ad nauseam, so you don’t need to get yet another recap of what’s coming from me. At this point, it seems pretty clear that we will be hearing about the Apple Watch Series 6, Apple Watch SE, iPad Air, iPad and probably one or two new Apple services. That should be it and that’s good enough for me.