And that game would be called bait and switch. Or maybe it’s just a little deck shuffling slight of hand. Either way, the iPad Air still isn’t here and if you believe the Apple rumor mill, it sounds like it won’t be here after today’s event, either.
The funny thing to me is the odd reasoning that’s out there, assuming that the rumor is true. According to Jon Prosser, even though Apple was cool announcing a device with an A14 processor ahead of the new iPhones, they aren’t on board with releasing one into the wild.
It seems like Apple doesn’t want the A14 in iPad Air to make it into people’s hands before iPhone 12 🧐
Looks like they’re going to be doing pre-orders and shipping iPad Air at the same time as iPhone 12…
— Jon Prosser (@jon_prosser) October 12, 2020
I understand that the iPhone is Apple’s bread and butter, and as such is always in the lead. However, 2020 is an exception to pretty much every rule and norm. The hardware delays across the board. The more succinct streamed events focused on a small number of devices. Multiple devices getting pushed to next year. Everything’s been off.
However, it seems that Apple is still set on keeping the iPhone release in the lead, or at least the iPhone releases that are coming the soonest. If the current reports hold, the Air will release along with the 6.1″ iPhone 12s. Considering that there will be a full month between the Air’s announcement and its release, it seems that Apple only put it in the September event to beef up that show and to have something to pair with the low-end iPad.
I was really hoping that Apple would go ahead kick off preorders for the Air right after the event, like they did with the Apple Watch and iPad. Those of us who are excited to get our hands on it have been waiting for awhile not. However, it looks like that isn’t going to happen. Combine this with pretty much all of the coming news being leaked ahead of time, the AirPods Studio being pushed back to the next event, and the iPhone 12 Pro Max not coming until late November and tomorrow is looking pretty anti-climatic.
Maybe Tim Cook will still have a trick or two up his sleeves and give us some kind of surprise tomorrow during the Apple event. However, it seems like that is getting harder and harder for him aand his staff to pull off these days.