[I’ve been meaning to get to this for a little while now, and it’s not news about Hootsuite; it’s really more of a rant about Instagram because I’m having more fun with the service now. I also thought it deserved some follow-up since we had a number of very helpful commenters chime in on my last post.]
I got really excited when I first heard that Hootsuite could schedule Instagram posts, but that feature isn’t quite what it’s touted to be. Hootsuite did gain the ability to add streams, posts, and searched hashtags as columns, but it doesn’t actually post anything to Instagram from within the app.
What Hootsuite can do is schedule posts and place them into a queue with the text already in place; later on, at the appointed time, you’ll then head to that queue and use the iOS share feature to copy that text and picture into the Instagram app (which you must have installed). This is decent for users with a single Instagram account, but it isn’t useful for managing multiple brands across different Instagram accounts — which is what I had wanted it for. Hootsuite is also only optimized for iPhone users, as there is currently no iPad-optimized version of the official Instagram app. If you want to schedule posts from the iPad, you’ll have to use a blown-up version of the iPhone app.
This is disappointing, although it isn’t Hootsuite’s fault. Instagram has relaxed when it comes to content (no more square picture restrictions!), but they still insist that content has to be posted straight from their own app. So, until that changes, all that social media management apps like Hootsuite can do is essentially ease the pain of cutting and pasting content into Instagram.
It doesn’t make sense to me that the iPad is treated as a second-class device in the Instagram world. Visual apps thrive on the iPad, and browsing experiences, especially pictures, are much improved on the larger display. It’s really surprising to me that, given the popularity of the service, that Instagram still has no official presence on the iPad.