The New York Times is now offering ‘the full paper’ in the Flipboard app, to its subscribers. Previously only a portion of NYT articles were shown in Flipboard and to read the full article readers needed to tap to go out to The New York Times site – now NYT subscribers will see complete articles within the app.
Flipboard was updated today, to Version 1.9.4, with the NYT content news as the only change list item:
★ Enjoy world-renowned journalism from The New York Times. Paid subscribers can now access the full paper on Flipboard.
★ The New York Times’ Top News section is free to all readers.
This should be great news for NYT subscribers who own iPads. Flipboard is a flagship iPad app, easily the best news magazine style app that lets you create your own magazine with all your favorite sources and sections.
It’s also just an interesting move in general – as print publishers continue to tweak their approach to how their content is published on the iPad and this change may lead to fewer visits to The New York Times’ own web site from iPad users. I’ve seen recent reports on some other big-name publishers who are not so keen on this approach. It will be fascinating to see how this plays out for The New York Times.
Here’s an App Store link for Flipboard; it’s a free app and a universal app designed for both iPad and iPhone.