This past weekend Apple aired their newest TV ad for the iPad, titled ‘Your Verse’. It’s a longer ad than usual at 90 seconds and features a voiceover that’s a quote from the movie Dead Poets Society.
As usual, the ad shows off numerous ways the iPad can be out to use for work and for creation – and in particular highlights the use of the iPad as a camera. The overall theme follows on from the ‘Pencil’ iPad TV ad and is all about the iPad being a tool that can be used for any purpose imaginable. The Pencil ad ended by saying And we can’t wait to see where you’ll take it next. The new ad finishes with a similar, poetry-inspired line:
What will your verse be?
The YouTube description for the latest ad explains Apple’s thinking behind this series of ads:
We’re humbled and inspired by what people do with iPad. So we set out to capture some of their stories.