First we thought Apple’s Spring Event would be in March. Then it wasn’t. Then it was supposed to be in April. Then we heard new hardware might launch this month, but with no event at all. Then there was rumor last week that iPads and MacBook Pros could possibly be delayed until later in the year because of the ongoing international semiconductor shortage.
The closer we get to an Apple Event, the more the news and rumors start to flow. Last week, I wrote about a rumor that Apple’s Event would take place on March 16th. Now it seems that one has already been shot down.
If you follow the Apple News cycle on Twitter, then you are probably aware of well-known leaker @L0vetodream. He’s famous not only for his accuracy, but also his cryptic and often poetic rumor delivery. While the flurry of Apple leaks and rumors that he and several others were a part of from summer to fall has subsided, he left us with an interesting parting nugget a few weeks ago that may set him apart from the rest of the crowd.
Say what you will about the thrill of the the hunt. Apple leakers have taken almost all of the fun out of the company’s events. It’s gotten to the point that anything we don’t know about ahead of time sticks out like a sore thumb. Add to this the difficulties of shipping new features posed by COVID in 2020 and you have today’s slick and polished, but fairly mundane and predictable Apple iPhone event.
All that said, there were a few new and interesting details that emerged from today’s streamed announcement.
And that game would be called bait and switch. Or maybe it’s just a little deck shuffling slight of hand. Either way, the iPad Air still isn’t here and if you believe the Apple rumor mill, it sounds like it won’t be here after today’s event, either.
So Apple’s first of two or three streaming events this fall is in the books and, well, it was pretty uneventful. Other than pricing details for the new Apple Fitness+ and Apple One subscriptions, there really wasn’t anything major revealed today. I can’t remember if anyone predicted the Product RED Watch beforehand, but almost everything else was common knowledge.
However, that doesn’t mean that this event was irrelevant.
Tomorrow’s Apple Event has been covered ad nauseam, so you don’t need to get yet another recap of what’s coming from me. At this point, it seems pretty clear that we will be hearing about the Apple Watch Series 6, Apple Watch SE, iPad Air, iPad and probably one or two new Apple services. That should be it and that’s good enough for me.
Seven days ago, Jon Prosser tweeted out a tentative schedule for upcoming Apple hardware releases, showing one slated for the week of September 7, one the week of October 13 and the last event sometime in November. This lines up with other leaks that came before and it also comes from a source with a much better than average track record.
As often happens, my day job took over today. While I was able to watch most of Apple’s event, I missed a few sections and couldn’t write anything more than a few tweets. Duty called and I answered, but I have finally been able to sit down at home, re-watch the entire show and jot down some of the highlights and not-so-highs.
This is late in the game for new reports, but there were several new details that came out today thanks to MacRumors and Ming-Chi Kuo. Some look good and a few are disappointing, but since they are come from reputable sources, they definitely warrant consideration.