Anyone who follows Apple already knows that games always dominate the top of the App Store charts. However, a new study from the Entertainment Software Association (ESA) shows that smartphone gaming is no longer just for kids. It turns out that the average gamer is older than you might expect and isn’t always playing on a console.
Once upon a time, it looked like Apple would finish off Nintendo as the leader in mobile gaming and proceed to take on the big boys on the big screen. The App Store was booming and games were the biggest hits you could find. The easy availability and cheaper prices meant that players could stock up and play all kinds of different titles. Sales of the Nintendo 3DS sagged, which spelled real trouble for Nintendo. Apple could also provide what the competition couldn’t- a quality portable gaming experience on a bigger screen thanks to the iPad. It looked like things were really coming together.