As we close the book on January, the rumors of a March Apple event centered on the iPad are coming fast and furious now. There are multiple reports of a new iPad Pro in a different size, an Apple Pencil refresh, and potentially some other Apple device updates, as well. With the iPad line progressively trending away from the Air and Mini and toward the Pro line over the last year, this next event should give us some clarification as Apple’s intentions for the tablet category going forward. This will be especially interesting given the continuing declines in year over year sales and profits for the iPad line that we recently learned about during Apple’s quarterly sales call.
I understand that not all apps make it a priority to update for the iPad Pro; it’s not necessarily profitable for them to do so, and pumping an update out within a few months of the device’s announcement is tough. However, it’s now been nearly ten months since the release of the iPad Pro, and some of my most-used apps still aren’t on the ball.
TD and Facebook still aren’t updated to display properly on the iPad’s larger screen. Facebook Messenger works beautifully on the iPad Pro, but the main Facebook app does not. It’s ridiculous when you think about how large their budget must be.
iOS is arguably the most sophisticated, seasoned mobile operating system available today. Love it or hate it, we are currently running the ninth version iOS–and there are no signs of slowing down any time soon. Apple has approached updates to iOS with the “slow and steady” mindset. There has never been a silver bullet update to end all updates, and I’m ok with that–mostly. It’s hard to be patient, especially when there are whispers each year of purported upgrades, and new features planned for iOS. One thing we can count on, though–Apple won’t release/introduce a new feature unless it’s ready for primetime. This can be frustrating at times, especially when we crave the next big thing. However, in the end, the user experience is king regardless of any features added to the latest version of iOS.
Over the years, one of the biggest enigmas with iOS has been the stale, unchanging home screen layout. The first screen we see when we power on our iPad’s and iPhone’s, is in need of major upgrade. The current layout has become boring and outdated. It’s true that many new iOS users may find comfort in knowing that a quick press of the home button will always bring them to the same screen _every_ time. But does this mean that this screen has to remain a boring grid of icons–even after 9 iterations of the OS? I say no, and it has never been more clear than after the introduction of the iPad Pro.