I brought up the iPhone Upgrade Program a couple of weeks ago, asking whether it is time for Apple to unveil a version for the Apple Watch. However, with the announcement of the new iPhone Edition/X imminent, it is time to focus on Apple’s true flagship, and its existing upgrade program. I think that this particular launch presents a unique opportunity for Apple to grow their iPhone Upgrade Program and foster an even closer relationship with their customer using the anticipation of this highly anticipated tenth anniversary version of the iPhone.
I came close to writing what would have been a “me too” article yesterday on the report by KGI covering Samsung’s dominance of the OLED display market and the resulting higher iPhone display prices. I even started typing before I ultimately decided to delete it. There’s nothing wrong with being one of many to report on the same news, and anytime KGI and/or Ming Chi-Quo have something to say, it is definitely notable Apple news.
The issue I had wasn’t with the “me too” part. It was with the natural assumption that the iPhone Edition’s price is Samsung’s “fault.” I even put that in my original headline at first, before backtracking and thinking about it. Then, after thinking a little more, I just backed away from the keyboard for the night. While it seemed natural to blame Samsung for the Edition’s price increase, based on what I believe about politics and economics, I don’t actually believe it’s true. And I STILL almost fell for buying into it.
Photo Source- 9to5Mac
Well, the new iPhone has to be called something, right? Late this week, the latest iPhone detail to leak was the naming scheme of the new devices. In a sea of iPhone news that hasn’t been all that surprising, word that the iPhone 8 and iPhone Plus would be the “typical” upgraded devices definitely was. The fact that the device we all expected to be the iPhone 8 could be called the iPhone Edition was an even bigger one.