On Wednesday, Apple released some huge quarterly sales numbers for what they call the first quarter of 2021, but most of us recognize as the 4th quarter of 2020 by the calendar. They beat every expectation that the street held and set records for revenue. Every product category was up, some by really surprising amounts. It felt as close to the late 2000s and early 2010s, when every quarter successive quarter brought news like this, as we can get today.
There was additional Apple sales news yesterday of a more specific nature. The company stopped officially releasing device sales numbers a few years ago, but that certainly hasn’t stopped analysts from projecting them for us by various means.