Tag Archives: Tile

Tile and Amazon Partner

Tile’s CEO Should Forget the Public Crusade and Focus On Their New Amazon Partnership

Tile and Amazon Partner

Photo Source: CNBC

Tile’s CEO CJ Prober has been front and center in the recent legal and regulatory battles that surround Apple and others in Big Tech. Or maybe it would be more accurate to say that he has placed himself front and center in them. Prober testified before a Congressional committee last year and Congress last month, and also joined Tim Sweeney’s lobbying front, the Coalition for App Fairness. At every turn, he’s made it a point to complain about Apple’s privacy changes to iOS in recent years, access to recently added features like the U1 chip, and also Apple’s AirTags going back well before they were even released.

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Tile Tries to Take a Bite Out of Apple

Tile decided to take its beef with Apple mainstream last week, testifying before a U.S. House Judiciary Committee’s antitrust subcommittee in Colorado on Friday. Their argument is based on the facts that Apple removed Tile’s products from Apple Retail Stores, added limitations and and mandatory reminders to apps that use Location Services in iOS 13 and that Apple doesn’t allow them access to the new Ultra Wide Band chip in the latest iPhones. They also claim that Apple’s FindMy app is a knockoff of their own product.

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