I imagine most of you have seen the recent Microsoft TV ads for Windows tablets by now, as they’ve been getting some heavy airtime lately. The latest one, shown above, features a Siri-like voice that points out a number of supposed limitations of the iPad when compared to a Windows tablet. Those limitations include the lack of an official Powerpoint app on the iPad.
That’s pretty rich given that …
— There’s no iPad Powerpoint app only because Microsoft themselves have decided not to release MS Office on iOS, which likely means they’ve lost out on billions of dollars worth of app sales.
— There are a number of very capable replacement apps for Powerpoint on iPad, from Apple’s excellent Keynote app to Quick Office, Documents to Go, and others.
It’s also striking that in its two new ads attacking the iPad Microsoft has chosen to feature an Asus-made Windows tablet for its head-to-head (some would say apples to oranges) comparisons. They don’t use their own Surface tablets, which were originally hailed as the state-of-the-art in Windows tablets.It’s also interesting that the strapline for this ad is ‘Less talking, more doing’. Pretty bold stuff from the platform that has a tiny fraction of the available productivity apps actually designed for use on a tablet.
I don’t think these latest Microsoft ads are terrible by any means. They may well be effective with a lot of hardcore Windows fans and some corporate users who still believe the nonsense about the iPad being a consumption-only device. I can’t see them winning over many iPad or even Android users though, or any of us who have no need for MS Office apps.
What do you all think of these Microsoft ads? Have they swayed you towards a Windows tablet?
Just in case you were wondering whether Microsoft continues to utterly fail to ‘get’ mobile, their recent pronouncements on tablet devices should leave you in no doubt – they still haven’t got a clue.
As Apple Insider reports, the latest MS party line is that tablets should be viewed as PCs rather than mobile devices, and of course they should run Windows, not any sort of mobile OS like their own Windows Phone.
Speaking at Microsoft’s Worldwide Partners Conference, Windows Phone president Andy Lees argued that consumers “want people to be able to do the sort of things they do on a PC on a tablet.”
"We view a tablet as a PC," he said.
As such, Lees maintained that using the OS Microsoft built for phones on a tablet would be "in conflict" with its belief in having the complete power of a PC on any design.
Here are a few tiny flaws in that thinking:
— Buyers don’t think of tablets as PCs, they think of them as something to purchase instead of a PC
— Tablets with a version of Windows on them have been around for many years now, and have never gained any traction at all with consumers.
— For many of us, Windows is still a heavy, bloated OS even on the desktop – who the heck wants it on a mobile device (which by the way, a tablet clearly is)?
— Their ‘vision’ for tablets has lead to their just-barely-visible 1% share in the tablet market.
Great plan Microsoft – I bet those Windows 8 non-tablet devices will fly off the shelves.
The ViewPad 10, from ViewSonic, is the latest new tablet and potential iPad rival to hit the market. It was released yesterday and BGR has a rundown of its key specs:
… the ViewPad 10 is an Atom-based tablet that features a 10-inch 1024 x 600-pixel touchscreen display, a 1.66GHz Intel Atom processor, 2GB of memory, Wi-Fi 802.11 b/g/n, Bluetooth 2.1 + EDR and a 1.3 megapixel front-facing camera for video chat. Most notably, however, it features a dual-boot configuration that allows users to boot either Android 1.6 or Windows 7 on demand.
It’s priced at $599 at Amazon and elsewhere online for a 16GB model running Windows 7 Premium and $679 for the 32GB model running Windows 7 Professional – so both models are priced higher than the equivalent WiFi only iPad 2.
This is a device that I just can’t see having any impact or success in the tablet arena, for one simple reason: it dual-boots to two operating systems that are not designed for tablet devices. Those being Android 1.6 and Windows 7 as indicated above. Windows in particular seems a horrid choice for a tablet. It’s funny to see that one of the feature section at the ViewSonic page for the ViewPad 10 is titled ‘Windows Hits the Road’. I think that’s what it needs to do when it comes to tablets, but not in the same sense that ViewSonic is thinking.
For more details on the ViewPad 10 and buying links, see the ViewSonic pages for it here: